Marketing Lead
At a glance
Senior General Marketing role at Goddardenterprisesltd. Barbados_Wildey · full-time.
Pay not stated Marketing Lead salary
growthroles summary, based on the employer's posting.
What you'll do
- Build marketing plans that support sales goals and broader business growth
- Direct branding, advertising, promotions, and digital marketing work across initiatives
- Lead social media, email, website, and customer-facing content production
- Coordinate vehicle launches, test-drive offers, marketing events, and showroom activities
- Review campaign results, customer trends, competitor moves, and online engagement to recommend improvements
What you bring
- Hands-on ability to manage branding, advertising, promotions, and digital marketing programs
- Experience creating content for social platforms, email, websites, and customer communications
- Ability to coordinate external vendors, media agencies, creative partners, and sales collateral
- Strong judgment in using market research and campaign analysis to guide recommendations
Who this fits
This role suits a senior marketer who can connect planning, content, events, research, and campaign review with sales support. You’ll work across dealership activities, customer engagement channels, external partners, and sales teams. The position is based in Wildey, Barbados.
From the employer
We’re excited about the future, and we’d love you to be part of it. If you're passionate about shaping what comes next and making a meaningful impact, we’d be delighted to have you explore this role with us. We’re proud to offer a vibrant employee experience that fosters growth, collaboration, and opportunities across our diverse operations, creating an environment where you can thrive.
Core Responsibilities:
- Develop and implement comprehensive marketing plans to support sales targets and business growth.
- Manage branding, advertising, promotions, and digital marketing initiatives.
- Lead content creation for social media, email campaigns, website updates, and customer communications.
- Coordinate marketing events, vehicle launches, test-drive promotions, and showroom activities.
- Conduct market research to identify customer trends, competitor activity, and growth opportunities.
- Monitor campaign performance and provide analysis and recommendations.
- Manage relationships with external vendors, media agencies, and creative partners.
- Oversee the dealership’s online reputation and customer engagement channels.
- Support sales teams with marketing collateral and promotional tools.
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