Performance Marketing Manager
At a glance
Mid-level Performance Marketing role at Globe. NCR - WGC · full-time.
Pay not stated Performance Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the roadmap for direct and performance advertising products while balancing user experience with monetization goals
- Turn performance pilots into repeatable BAU products and establish pricing floors, incentives, and rate cards
- Equip Sales and Business Development with benchmarks, selling tools, and messaging for custom solutions
- Guide AdTech squads through custom formats, ad-server delivery, and post-action attribution to user IDs
- Set campaign success measures and protect direct placements through quality, brand, and regulatory controls
What you bring
- At least five years of product management in AdTech, performance marketing, or a digital agency
- A record of launching CPI or CPA products, or high-impact display formats
- Technical fluency in attribution models, postbacks, and tracking unique user IDs
- Hands-on experience with ad servers such as Google Ad Manager or Kevel and platforms such as AppsFlyer
- You can move between engineering conversations and commercial presentations with brand partners
Who this fits
This role suits a product manager who can connect performance advertising technology with pricing, sales enablement, and partner solutions. You’ll work across engineers, Sales, Business Development, and brand partners while owning product strategy, measurement, governance, and delivery.
From the employer
Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!
This role manages the "Direct insertion" and "Performance" strategy of the MADTech portfolio, specifically:
Direct GCash Ads: High-impact visibility products including Pop-ups, Skins, App Takeovers, and native placements within endemic hubs like FoodHub and GInsure.
Performance Ads (Performance): Conversion-focused solutions including CPI (Cost-Per-Install), CPA (Cost-Per-Action), and outcome-based commercial models.
Closed-Loop Attribution: Developing frameworks for post-action attribution back to unique user IDs for performance verification.
Custom Merchant Solutions: Bespoke integrations for strategic in-app partners (e.g., FoodHub, GInsure etc.).
Vision & Roadmap: Define and execute the roadmap for Direct and Performance products, balancing premium user experience with aggressive monetization targets.
Performance Engineering: Lead the transition of performance pilots into scalable Business-as-Usual (BAU) products.
Commercial Strategy: Collaborate with stakeholders to define pricing floors, performance-based incentive models, and rate card structures for Direct Ads packages.
Stakeholder Enablement: Act as the primary consultant for the Sales and Business Development teams, providing them with the tools, benchmarks, and narratives to sell custom solutions.
End-to-End Development: Work with AdTech Tech Squads to implement custom creative formats and ensure seamless delivery via ad servers.
Analytics & Attribution: Define success metrics for performance campaigns and ensure transparent reporting of "unique reach" and "measurable conversions."
Governance: Act as the guardian of ad quality and ethics for direct placements, ensuring compliance with GCash brand guidelines and regulatory requirements.
Qualifications
5+ years of Product Management experience, specifically within AdTech, Performance Marketing, or a Digital Agency environment.
Proven track record in launching performance-based products (CPI/CPA) or high-impact display formats.
Strong technical understanding of attribution modeling, postbacks, and unique user-id tracking.
Experience with Ad Servers (e.g., Google Ad Manager, Kevel) and performance tracking platforms (e.g., AppsFlyer).
Exceptional stakeholder management skills; able to pivot between technical discussions with engineers and commercial pitches with brand partners.
What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package
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