Manager, Private Brand Engagement
At a glance
Manager-level Brand Marketing role at Gianttiger. Ottawa Home Office · full-time · CA$84,200–CA$126,300 base.
growthroles summary, based on the employer's posting.
What you'll do
- Build activation plans around approved private brand products, spelling out customer-facing activities and what teams need to execute
- Turn product features, benefits and evidence into clear stories and proof points for marketing and creative planning
- Create internal programs that help Team Tiger explain Giant Value products and their everyday-low-price positioning
- Use customer, behaviour and store participation signals to find weak spots and improve product activation
What you bring
- At least five years in brand management, commercial planning, product marketing, retail merchandising or a related area
- Post-secondary study in business, marketing, communications, retail management or a related discipline
- You can turn product details, customer insight and commercial priorities into practical messaging and plans
- You can read sales, customer and market data and use it to shape recommendations
Who this fits
This manager role suits someone who can connect product propositions with retail execution and customer purchase behaviour. You’ll work from the Ottawa home office two to three days each week, with some domestic travel potentially required for store and competitor visits. You must already be authorized to work in Canada and keep that authorization throughout employment.
From the employer
Who We Are:
At Giant Tiger, our mission is simple: help Canadians save more every day. We’re a Canadian institution rooted in our communities and built on 60+ years of success. As part of our store support team, your work directly impacts stores across the country and drives the value that our customers see on the shelves.
We’re looking for people who are passionate about retail and motivated by meaningful work that makes a real impact. This posting represents a current opportunity at Giant Tiger.
Job Title
Manager, Private Brand EngagementAbout This Role:
Workplace Arrangements:
This is a hybrid role working out of our Ottawa Home Office on Walkley road 2-3 days / week.
What You'll Be Doing:
- Develop and manage Private Brand activation plans aligned with approved product priorities and the Go-to-Market blueprint, defining engagement activities and execution requirements to drive customer awareness and product engagement.
- Develop and maintain Private Brand foundational product stories, translating approved product attributes, benefits, claims, and supporting evidence into clear propositions and proof points to inform Go-to-Market and Marketing/Creative planning.
- Develop and coordinate internal Private Brand engagement initiatives to strengthen Team Tiger understanding of Giant Value products, positioning, and everyday-low-price principles.
- Monitor Private Brand activation effectiveness through customer engagement, behaviour, and store-level participation insights to identify performance gaps and improve activation plans that strengthen product awareness and engagement.
What You'll Bring:
- Post-secondary education in Business, Marketing, Communications, Retail Management, or a related field
- 5+ years of experience in brand management, commercial planning, product marketing, retail merchandising, or a related field
- Experience translating product attributes, customer insights, and commercial priorities into clear brand messaging, plans, and guidelines
- Strong understanding of retail merchandising, customer behaviour, and the factors influencing product selection and purchase decisions
- Strong analytical skills with the ability to interpret sales, customer, and market insights to inform recommendations and improve plans
- Strong communication and organizational skills
Assets You May Have
- Education or additional coursework in Psychology, Consumer Behaviour, or a related field
- Experience in retail, grocery, discount retail, or consumer packaged goods (CPG) environments
- Experience supporting private brand, owned brand, or category marketing programs
- Knowledge of hard discount retail principles and value-focused customer propositions
Travel Requirements
- Some Domestic Travel may be required. (GT Store visits, Competition Visits)
Giant Tiger is proud to offer a Total Rewards package designed to support your financial security, health, and career growth. This includes competitive compensation for all employees, as well as retirement savings support and comprehensive well-being benefits for our permanent team members.
Salary
$84,200.00 - $126,300.00Short Term Incentive Plan
Bonus - Short-Term Incentive Plan, 15% AnnualRetirement Support
Bonus - Management Profit Sharing Plan (MPSP), 15% AnnualWhat Giant Tiger Offers:
Competitive Compensation: The salary range for this position is listed above. Giant Tiger will consider factors such as experience, skills and internal equity to ensure you are paid competitively.
Short Term Incentive Plan: This role includes an annual bonus opportunity based on the percentage of base salary listed above, with payout determined by company and individual performance.
Retirement Support: This role is eligible for company-funded retirement savings, with contributions made on your behalf. The specific retirement program and contribution level are noted above.
Health Benefits and Paid Time Off: Access to our flexible, cost-shared health and dental benefits (available on hire) and annual paid time off, including personal and vacation days, plus additional paid holiday time between Christmas and New Year’s.
Career Growth: Giant Tiger is committed to developing our people. We promote from within, and many of our leaders started right here. We provide the coaching, training, and support you need to build a long-term career. If you're looking for a place to grow and take on new challenges, you've found it.
Extra Giant Tiger Perks:
• Store Discount,
• Parental leave salary top-up,
• Recognition program that celebrates great work with monetary rewards and other perks,
• Safety first environment.
Location
2480 Walkley Road, Ottawa, Ontario, K1G 6A9Job Requisition
JR134050Giant Tiger is an equal opportunity employer and is committed to fair employment practices.
Giant Tiger will provide support and accommodation in its recruitment processes to all applicants. If you are invited to participate in an interview and have accommodation needs, please contact careers@gianttiger.com.
Giant Tiger does not sponsor work permits. Candidates must be legally authorized to work in Canada and maintain authorization for the duration of employment.
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