Category Marketing Manager
At a glance
Manager-level General Marketing role at Genpt. Atlanta · full-time · no salary stated · we estimate $66,125–$125,475.
Genpt has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set and track the marketing budget for your merchandise categories
- Build yearly category marketing plans from competitor findings, customer input, financial results and business priorities
- Shape campaigns across owned, earned, shared and paid channels so customers can move through the full journey
- Coordinate category and marketing teams with internal and external partners, including supplier discussions
- Develop creative concepts with the creative team and pursue additional supplier marketing funds
What you bring
- At least six years in relevant marketing, including retail or B2B experience
- You understand integrated marketing plans and how to brief creative assets
- You use data analysis to make business recommendations and have managed cross-team projects
- You can organize competing stakeholder needs and sequence strategic priorities
Who this fits
This manager role suits someone who can connect category merchandising with marketing and keep multiple partners aligned. The position is based in Atlanta.
From the employer
Job Description
The responsibility of the Category Marketing team is to develop long and short term strategy and business positions for NAPA’s merchandise departments. This position will serve as the main point of contact between the Category Merchandising team and the NAPA Marketing team. This role will have the primary responsibility to manage strategic development and cross-functional communications for their respective category department.
Key Responsibilities
- Manage Category Marketing Budget
- Develop Marketing Plan: Develop annual strategic marketing plan and regular updates for assigned merchandise categories based on competitive analysis, consumer input, financial data, input from Marketing and Category leadership, and business goals
- Ensure all programs are designed with a full funnel customer journey that leverages the accessible marketing channels across owned, earned, shared, and paid while ensuring no dead ends for our customers
- Participate in strategic updates with suppliers on NAPA overall marketing initiatives
- Work with creative to develop core creative idea (if necessary)
- Work with category team to generate incremental marketing dollars from supplier marketing teams
- Project Management: Serve as primary liaison between Category team and other internal and external partners
- Collaborative: Ability to prioritize needs across multiple stakeholders
Qualifications
- 6+ years of relevant experience (marketing experience at a retail company, B2B marketing)
- Familiarity with integrated marketing plans and creative asset briefs
- Data-driven mindset and ability to leverage analysis to make business recommendations
- Experience managing projects and working with cross-functional stakeholders
- Highly organized and able to define and sequence strategic priorities
Not the right fit? Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.com or create an account to set up email alerts as new job postings become available that meet your interest!
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