Business Development Manager (TrueEthical)
At a glance
Mid-level Business Development role at Genesis. London · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Find and win B2B customers in Tier 1 markets for TrueEthical’s cybersecurity services
- Explain service value, tailor presentations, and lead client meetings around specific business needs
- Move prospects from first contact through commercial negotiation and deal completion
- Keep clients and partners engaged as their main contact for service-related needs
- Maintain clean CRM records, manage the pipeline, and create opportunities for revenue growth
What you bring
- At least three years in B2B sales or business development for IT services or B2B technology
- A record of owning the complete sales journey, including prospecting and closing
- Experience selling complex services through lengthy, trust-led B2B buying processes
- Working knowledge of sales methods, pipeline control, CRM platforms, and B2B processes
- C1-level or stronger English for fluent business negotiations
Who this fits
This role suits a structured B2B seller who can independently shape a sales strategy, prioritize work, and focus on measurable outcomes. You’ll be the first business development manager dedicated to TrueEthical, with responsibility for building its B2B sales direction. The role is based in London and focuses on Tier 1 markets, with client and partner communication in English.
From the employer
Genesis is an ecosystem of product IT companies focused on building global innovative products. Products created within the Genesis ecosystem have been downloaded over 1 billion times in total. Genesis is one of the top tech teams in Europe. The company has been repeatedly recognized as one of the best employers. In 2023 and 2026, Genesis ranked first in Forbes' rating of the best employers. In 2024 and 2025, Genesis topped DOU's IT employer ranking.
Who we are looking for:
We are currently looking for a Business Development Manager to actively drive the TrueEthical brand across Tier 1 markets: unlocking new business opportunities, acquiring clients, building long-term relationships, and closing successful deals. For us, this role is not about activity for its own sake, but about a structured approach, a clear strategy, and measurable business results.
About the team:
You will be the very first Business Development Manager dedicated to TrueEthical.
This is a unique opportunity to build and shape the B2B sales direction for our cybersecurity domain from the ground up. You will represent TrueEthical in communications with clients and partners in Tier 1 markets, where trust, deep expertise, and precision are decisive. While you will pioneer this role, you will be supported by the broader Genesis ecosystem, allowing you to directly impact the company's scale and grow alongside one of the strongest BD networks in the region.
What you will do:
- Identify and acquire new B2B clients and expand our customer base across Tier 1 markets;
- Sell the company’s cybersecurity services by clearly communicating their business value;
- Organize meetings, prepare and conduct tailored presentations suited to specific business needs;
- Negotiate commercial terms and guide clients through every stage of the sales cycle;
- Build long-term relationships with clients and partners, serving as their key point of contact for all service-related matters;
- Maintain accurate, structured CRM records and keep the sales pipeline up to date;
- Achieve growth targets and meet agreed sales goals;
- Identify and create new revenue growth opportunities;
- Develop a systematic approach to business development and propose initiatives that deliver tangible results.
What we’re looking for:
- 3+ years of experience in B2B sales / business development within IT services or B2B tech;
- Proven experience managing the full sales cycle, from lead generation to deal closing;
- Experience selling complex B2B services with long sales cycles where trust and expertise are critical;
- Strong negotiation and presentation skills;
- Solid understanding of sales methodologies, pipeline management, and B2B sales processes;
- Hands-on experience with CRM systems;
- Structured approach to work: ability to plan activities, prioritize tasks, and clearly outline next steps;
- Ability to independently build a business development strategy with a strong focus on outcomes rather than activity volume;
- Experience developing or refining a sales strategy;
- English proficiency at C1 level or higher (fluent business negotiations).
Nice to have:
- Deep understanding of cybersecurity and IT infrastructure market specifics and trends;
- Proven track record of expanding into new international markets and working with the Enterprise segment;
- An existing professional network in Tier 1 markets.
What we offer:
- Modern office with lounge areas, lunches, and snacks;
- Flexible working hours;
- Health insurance;
- 20 paid vacation days per year and unlimited sick leave;
- Provision of all necessary hardware and equipment;
- Compensation for professional training, access to an internal educational platform, and lectures;
- Corporate events and networking;
- Corporate discounts.
Helping Ukraine 🇺🇦
The Genesis for Ukraine foundation was created in April 2022 in response to the full-scale invasion and the need for systematic, long-term action. Its main focus is supporting Genesis team members and their families serving in the military, helping the country, and developing educational veteran projects to facilitate reintegration into civilian life. The foundation runs large-scale partner initiatives. Among them are Ukraine's first 'Veteran Master's Program,' an Innovation Space with a 3D printing farm at KPI, entrepreneurship training, grant programs for veterans, and other projects creating new opportunities for people and the country's economy.
As of early 2026:
- 650+ million UAH — total amount of aid provided to Ukraine by Genesis and partners
- 26+ million UAH — targeted assistance to employees and their relatives in the military
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