Marketing Manager - Conversion and Loyalty

Gebr. Heinemann gebr-heinemann.com Open · verified Sep 19, 2026

Singapore, SG, 339510 Manager General Marketing

Mid-level General Marketing role at Gebr. Heinemann. Singapore, SG, 339510.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll build in-store and online campaigns that increase visits, engagement, sales, and customer loyalty
You'll use sales, customer, and campaign metrics to find conversion and revenue opportunities
You'll shape store presentation with local operations teams to encourage additional purchases
You'll lead the digital commerce roadmap, including user experience and conversion rate optimisation
You'll manage loyalty initiatives, budgets, and return on investment against business goals

What you bring

A business, marketing, or management degree plus at least eight years in retail marketing and sales conversion
At least three years leading and mentoring a diverse team
Experience with content management systems, website platforms, SAP, Power BI, and Microsoft Excel
Strong negotiation, communication, influencing, stakeholder management, financial, analytical, and problem-solving skills
A creative, adaptable approach to handling several projects in a fast-moving environment

Who this fits

You’ll suit a retail marketer who can lead a team while connecting store activity, digital commerce, conversion, loyalty, and commercial results. The role is based in Singapore and calls for someone comfortable managing multiple projects and working with local operations stakeholders.

From the employer

As a Marketing Manager - Conversion and Loyalty you will be crafting and implementing comprehensive marketing strategies to drive both in-store and online conversions, transforming browsers into loyal customers. In your role, you will be crafting and implementing strategies to boost sales growth through enhanced conversion and loyalty programs.

Your new job includes

plan and executive integrated in-store and online marketing campaigns, including promotions, discounts, and events to drive footfall, engagement, and sales.
analyse sales data, customer behavious, and campaign effectiveness using KPIs to identify opportunities for conversion and revenue growth.
drive visual merchandising strategies in collaboration with local operations teams to create engaging store environments that encourage impulse purchases.
develop and deliver the digital commerce strategy, including roadmap planning, sales growth initiatives, user experience enhancement, and conversion rate optimisation (CRO).
identify and drive loyalty program opportunities, manage end-to-end budget tracking, and ensure ROI aligned with business objectives.

What you should bring along

a Degree in Business Marketing or Management with a minimum of at least eight years of experience in retail marketing with a proven trace record of driving sales conversion.
at least three years of experience managing a team with strong ability to lead and mentor a diverse team.
has experience with content management systems, website platforms and general analytical tools such as SAP, Power BI and Microsoft Excel.
strong negotiation, communication, influencing and stakeholder management skills with the proven ability to sustain long-term relationships.
excellent financial acumen, analytical and problem solving skills, with the ability to manage multiple projects simulaneosly.
a creative and innovative mindset, complemented by the capability to multi-task in a fast-paced and dynamic environment.

Closure

If you are keen to know more about the available roles, please click the "Apply now" button below.

What you should bring along

a Degree in Business Marketing or Management with a minimum of at least eight years of experience in retail marketing with a proven trace record of driving sales conversion.
at least three years of experience managing a team with strong ability to lead and mentor a diverse team.
has experience with content management systems, website platforms and general analytical tools such as SAP, Power BI and Microsoft Excel.
strong negotiation, communication, influencing and stakeholder management skills with the proven ability to sustain long-term relationships.
excellent financial acumen, analytical and problem solving skills, with the ability to manage multiple projects simulaneosly.
a creative and innovative mindset, complemented by the capability to multi-task in a fast-paced and dynamic environment.

Competencies

AdaptabilityDecision MakingSelf-Organisation and ReliabilityTeamworkLeadershipStrategic and Analytical ThinkingCustomer Service ExcellenceTenacity