Senior Performance Marketing Specialist
Remote Egypt Full-time Senior Performance Marketing
At a glance
Senior Performance Marketing role at Gathern. Remote, Egypt · full-time.
Pay not stated Performance Marketing salary
RolePerformance Marketing
SenioritySenior
LocationEgypt
WorkplaceRemote
EmploymentFull-time
PostedOct 28, 2026 · today
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Build and run paid campaigns across Snapchat, TikTok, Meta, Google formats and mobile programmatic partners
- Drive app acquisition, conversion and retargeting across iOS and Android, using geographic plans for Gulf markets
- Adjust spend each day against acquisition goals, pacing budgets and scaling within efficiency limits
- Test creative, audiences, bids and placements, then use the results to guide scaling decisions
- Maintain tracking and attribution, activate CRM audiences, brief creative teams and share regular performance insights
What you bring
- A relevant bachelor’s degree and at least five years in hands-on performance marketing
- At least two years running app-install and in-app conversion campaigns, with proven spend growth across named platforms in Saudi Arabia or the GCC
- Practical MMP and SKAdNetwork experience, including awareness of iOS privacy limits
- Fluent English and strong analysis skills across funnels, cohorts and spreadsheets
Who this fits
This senior role suits someone focused on app growth who can combine campaign execution, measurement and creative testing. The position is remote in Egypt, with campaign work spanning Saudi Arabia and other Gulf markets.
From the employer
JOB PURPOSE:
To develop and optimize performance marketing campaigns that drive measurable results and align with business objectives.
KEY ACCOUNTABILITIES:
- Plan and execute paid marketing campaigns across channels.
- Analyze campaign performance and implement optimization strategies.
- Manage budgets and ensure campaigns deliver ROI
- Plan, build, and manage campaigns across Snapchat, TikTok, Meta, Google (UAC, Demand Gen, Display, PMax), and mobile programmatic partners.
- Run acquisition, conversion, and retargeting campaigns across iOS and Android, with geo-level strategies for KSA & other Gulf countries.
- Optimize daily toward acquisition targets, managing budget pacing and scaling decisions within agreed efficiency thresholds.
- Design and run structured A/B tests (creative, audience, bidding, placement) and turn results into scaling actions.
- Work with MMPs, product, and database analysis platform to ensure clean tracking, postbacks, deep links, and event quality across networks.
- Manage SKAdNetwork campaigns and support conversion value mapping on iOS.
- Build and activate audiences with the CRM team (MoEngage), including suppression lists, high-intent cohorts, and re-engagement segments.
- Brief the creative team on weekly sprints on performance insights.
- Produce weekly and monthly performance reports with clear insights and next actions.
- Coordinate with platform account managers and ad-tech vendors on betas, troubleshooting, and IO requirements.
Requirements
QUALIFICATIONS & EXPERIENCE:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 5+ years of hands-on performance marketing experience, with at least 2 years managing app install and in-app conversion campaigns.
- Proven experience scaling spend on Snapchat, TikTok, Meta, and Google App Campaigns in the Saudi or wider GCC market.
- Strong working experience of MMPs (Kochava, Branch, or Adjust), SKAdNetwork attribution, and iOS privacy constraints.
- Strong analytical skills: comfortable with funnel analysis, cohort data, and advanced Excel/Google Sheets. SQL or BI tool experience (Metabase, Looker) is a plus.
- Solid understanding of testing methodology, budget allocation, and scaling practices.
- Ability to translate data into clear creative briefs.
- Fluent English; Arabic is a strong plus.
Nice to Have
- Experience in travel, hospitality, marketplaces, or other high-frequency booking apps.
- Familiarity with CAPI / Events API setups and server-side tracking.
- Experience with DCO tools (e.g., Confect) and CRM platforms (e.g., MoEngage).
- Exposure to incrementality or geo-holdout testing.
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