Senior Performance Marketing Specialist [B2C]
At a glance
Senior Performance Marketing role at almentor. Remote, Egypt · full-time.
Pay not stated Performance Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build paid campaigns across Meta, Google, TikTok and Snapchat, then adjust them to improve results
- Turn the brand and audience approach into activity across online channels and manage campaigns day to day
- Review ad account data and user behavior, then use dashboards and reports to recommend campaign changes
- Work with content and marketing colleagues on campaign designs and assets informed by performance analysis
- Test campaign traffic and audience variables to improve subscriptions, app installs, retention and conversions
What you bring
- A bachelor’s degree in marketing, media or a related discipline
- At least three years in performance marketing, media buying or growth marketing
- Strong Arabic and English skills, both spoken and written
- Hands-on SEO knowledge to improve website visibility and organic search rankings
Who this fits
This senior role suits someone who can manage performance campaigns, interpret results and coordinate creative work with marketing and content teams. It is listed as remote, with a location of Maadi, Egypt.
From the employer
About almentor: We are the leading Video-Learning Platform in Arabic! Established in 2016, we produced over 1000 online courses for individuals, corporations, and government entities across Egypt and the Gulf. Our platform is a hub of knowledge, fostering lifelong learning and growth for individuals around the globe. We are a purpose-driven team. Our most important asset is an intellectual team that can innovate and execute. It’s what moves us forward!
Our Mission: 🚀 almentor is on a mission to increase accessibility to affordable quality education for Arabic-speaking communities and a Goal to serve 10 million learners in MENA
As the Senior Performance Marketing Specialist, you will:
- Create performance marketing campaigns on different online marketing channels ( e.g.: Meta, Google, Tiktok, SnapChat )
- Set and regularly identify performance marketing parameters needed in order to optimize and modify marketing campaigns
- Implement the marketing brand and persona strategy and convert this plan into reality on various online platforms.
- Day-to-day management and modification of the performance marketing in order to increase the marketing campaign effectiveness
- Liaise with Content & Marketing team to produce designs and campaign content aligned with the performance marketing analysis.
- Ensure proper implementation of performance marketing process to achieve the target goals ( e.g.: more subscriptions, more app installs, more customer retention..etc....)
- Manage an across test and learn strategy traffic to drive insight into campaign traffic, brand and users needs
- Ensure continuous alignment with marketing team pre, during & post marketing campaign
- Drive the installation of the mentor App to drive engagement with users and customers
- Highlight all variables and specifications to optimize online marketing campaigns ( e.g.: target audiences, bidding tactics, consumer habits…etc.) to increase conversions
- Extract data from ad accounts on daily basis and execute data input on shared dashboards where all the team can share insights.
- Use external tools like Google Analytics and internal resources and extracted internal reports to track users’ behavior and conversions and provide action plan.
- Proficient in implementing SEO best practices to enhance website visibility and organic search rankings
The ideal candidate will have:
- Bachelor's Degree in Marketing/Media or any related field
- 3+ years experience in (Performance Marketing – Media Buying - Growth Marketing)
- Excellent command of Arabic and English.
- Good organization and planning skills.
- Creative and good writing skills.
- Up to date with the latest trends and best practices in online marketing and measurement.
Why join us?
- Competitive salary packages
- Flexible work arrangements
- Family Medical insurance
- Access to a wide range of courses on our platform
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