Senior Performance Marketing Specialist
At a glance
Senior Performance Marketing role at Ferryhopper. Athens · full-time.
Pay not stated Performance Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build and tune paid campaigns across Google, Meta, Microsoft, Apple Search Ads, and TikTok to support acquisition goals
- Run campaigns from account setup through launch, including keyword research, audience selection, ad creation, and tracking checks
- Adjust bids, budgets, targeting, placements, and creative based on campaign results and efficiency
- Plan spend across channels, forecast budgets, and test creative, copy, landing pages, and bidding approaches
- Work with Design, Product, and BI on attribution, tracking, landing pages, and conversion improvements
What you bring
- At least four years in performance marketing, ideally in a fast-moving B2C setting
- A track record of running and growing paid campaigns across multiple channels while managing substantial monthly budgets
- Working knowledge of ad platforms, attribution, tracking, and performance measurement
- Experience using data, spreadsheets, dashboards, and structured experiments to guide campaign decisions
- Fluent English for the role; Greek, Italian, or Spanish is an added advantage
Who this fits
This suits a hands-on senior specialist who can manage paid acquisition execution and make decisions from performance data. The position is based onsite in Athens, with the stated hybrid policy requiring Athens-based team members to visit the office at least once a week.
From the employer
Ferryhopper is an equal opportunity employer that welcomes diversity and is committed to inclusion in the workplace. We do not accept discrimination and harassment of any kind. This policy applies to all employment practices within our company.
The Company
Ferryhopper is revolutionising online ferry booking, aiming to change the way people travel by ferry. We are collaborating with more than 360 ferry companies across 63 countries, bringing a fresh and seamless ferry booking experience. We always strive to cater to the needs of all travellers and keep improving our services.
If you want to know more about the team, read about Ferryhopper in a nutshell.
The role
We’re now looking for a Senior Performance Marketing Specialist to support and scale our paid acquisition efforts across key digital channels. This is a high-impact role within our Marketing team, responsible for executing, optimising, and expanding performance campaigns to drive measurable growth.
You will work closely with the Head of Performance Marketing to implement the paid media strategy, manage significant budgets, and continuously improve performance across channels.
Responsibilities:
As our Senior Performance Marketing Specialist, you will:
- Plan, build, and optimise paid media campaigns across major channels (Google Ads, Meta, Microsoft Ads, Apple Search Ads, Tik Tok, etc.), ensuring alignment with overall acquisition goals
- Own end-to-end campaign execution, including account structure, keyword research, audience segmentation, ad creation, tracking validation, and launch
- Manage day-to-day campaign performance, continuously optimising bids, budgets, targeting, placements, and creatives to maintain strong ROAS and POAS
- Contribute to paid media budget planning and forecasting, ensuring effective spend distribution across channels.
- Design and run structured A/B tests across creatives, copy, landing pages, and bidding strategies, documenting insights and scaling successful learnings
- Collaborate with Design, Product, and BI teams to improve tracking, attribution, landing page performance, and overall conversion funnel efficiency
- Identify and execute scaling opportunities within existing campaigns, as well as expansion into new segments, geographies, and audience types
- Prepare regular performance reports and deliver actionable insights and optimisation recommendations to the Head of Performance Marketing and CMO
- Stay up to date with platform updates, beta features, automation tools, and industry best practices to continuously improve execution and efficiency
Requirements
- 4+ years of hands-on experience in performance marketing, ideally in a fast-paced B2C environment
- Proven experience in managing and scaling multi-channel paid advertising campaigns
- Experience managing substantial monthly budgets with clear efficiency and growth targets
- Strong understanding of digital advertising platforms (Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, Universal App Campaigns, etc.)
- Good understanding of attribution, tracking implementation, and performance measurement principles
- Comfortable working with data, spreadsheets, and performance dashboards to extract insights and support decision-making
- Experience running structured A/B tests and optimisation experiments
- A proactive, hands-on approach with strong execution skills and attention to detail
- Fluency in English (Greek, Italian, or Spanish is a plus)
- Experience using AI-powered platforms is considered a plus
Benefits
The health of our company and the success of our products are directly related to the health of our team and the work environment we create for ourselves. With this in mind, we strive to provide an inclusive and positive working environment. In this respect, we offer:
- Competitive compensation package
- Equipment of your choice
- Training and educational budget throughout the year
- Work in a collaborative and dynamic environment
- Great office space :)
- Three (3) additional days off on top of your statutory annual leave
- Exclusive coupons for your personal ferry trips
Remote & Hybrid Policy:
- Athens-based teams: The policy is to visit the office a minimum of once per week
- Work from Anywhere: Six weeks per year to work from any location of your choice
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