Product Marketing Director
At a glance
Leadership Product Marketing role at Garner Health. New York · $250,000–$280,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set go-to-market plans for product lines, defining target segments, customer value, competitive position and messaging
- Turn healthcare economics and data findings into stories that support customer acquisition and account growth
- Run launches and feature releases with Product, Sales and Customer Success, preparing teams and customers for market adoption
- Use KPIs such as pipeline, win rates and deal velocity to review results and adjust marketing plans
- Equip sales teams with segment-specific approaches and competitive playbooks, while mentoring product marketers
What you bring
- At least eight years in B2B product marketing, including three or more years setting product marketing strategy at scale
- A record of launching products and leading major repositioning work for sophisticated customers
- Strong analytical skills, including financial modeling, cohort analysis and using evidence to guide marketing decisions
- Clear communication that makes complex technical and business ideas understandable to executives, clinicians and benefits managers
Who this fits
This director-level role suits someone who can lead product marketing strategy while partnering closely with Sales, Product and executive leaders. You’ll also mentor other product marketers. The role is based in New York City and requires office work Tuesday through Thursday each week.
From the employer
What you’ll be part of
Garner is on a mission to transform the U.S. healthcare system — and we’re the only proven player doing exactly that. We partner with employers to redesign how healthcare works: applying 550+ proprietary clinical metrics across 80+ specialties to a dataset of 320M+ patients to identify the best-performing doctors, then using compelling incentives to steer members to the care that helps them get healthier, faster.
The result is a rare “win win” — better care and lower costs for both members and employers. In just five years, our work has helped over 2.5 million people access higher-quality care and saved $1B in healthcare costs. We recently raised our Series E and have doubled five years running. If you've ever wanted your work to solve a problem that touches every person in this country, this is the opportunity to do exactly that. You'd be joining a team fundamentally reimagining healthcare in the U.S. — and using AI to scale that impact further and faster than anyone else can.
About the role:
We are seeking an exceptional Director of Product Marketing to lead go-to-market strategy and execution across Garner's product portfolio and priority customer segments. Reporting to the VP of Product Marketing, you will own the strategy, messaging, and launch execution for a book of product lines while helping set the operating model and standards for the broader product marketing function.
You will drive the narrative around Garner's differentiated approach to healthcare economics - translating complex data and clinical insights into compelling value propositions that resonate with benefits leaders and health systems. You will serve as a senior strategic partner to Sales, Product, and executive leadership, mentor other product marketers, and have direct, measurable impact on revenue generation and market positioning.
Where you will work:
This role will be based in our New York City office. You must be willing to work in the office 3 days per week on Tuesday, Wednesday and Thursday.
What you will do:
- Own end-to-end go-to-market strategy across a portfolio of product lines - including market segmentation, value prop development, competitive positioning, and messaging architecture. You’ll translate complex healthcare economics and data insights into narratives that drive customer acquisition and expansion
- Lead major product launches and feature releases, owning a repeatable launch process and working cross-functionally with Product, Sales, and Customer Success to ensure market readiness, sales enablement, and customer adoption
- Set the standard for data-driven marketing plans with clear KPIs (pipeline generation, win rates, deal velocity, positioning lift) and run regular business reviews to measure impact and drive iteration
- Partner with RevOps and Sales leadership to analyze revenue processes, develop segment-specific go-to-market approaches and competitive playbooks, and equip external-facing teams with tools that directly improve close rates and deal velocity
- Mentor and develop product marketers, raising the bar on craft, and help shape the structure, priorities, and operating rhythm of a growing product marketing team
- Build and maintain a deep understanding of the healthcare benefits and provider landscape - including buyer personas, economic drivers, regulatory landscape, and key decision-making criteria
- Collaborate with Product leadership to inform product strategy, roadmap prioritization, and feature differentiation based on market insights, customer needs, and competitive gaps
- Own thought leadership and content strategy, working with internal and external resources to establish Garner as the authoritative voice on healthcare economics and benefits optimization
The ideal candidate has:
- 8+ years in B2B product marketing, including 3+ years leading product marketing strategy at scale
- A track record of launching products and leading strategic repositioning initiatives at companies with high-caliber customers (Fortune 500, sophisticated tech buyers, etc.)
- Exceptional analytical skills — you are comfortable building and interpreting financial models, conducting cohort analysis, and using data to drive marketing decisions and validate assumptions
- Deep comfort with ambiguity and a bias toward action; you thrive in fast-growing environments where you must move quickly while maintaining intellectual rigor
- Excellent communication skills with the ability to translate complex technical and business concepts into clear, compelling narratives for diverse audiences (executives, clinicians, benefit managers)
- A demonstrated ability to lead and partner across functions — you influence without authority, synthesize diverse perspectives, and build credibility with Sales, Product, and Executive teams
- Intellectual curiosity and genuine interest in healthcare economics, benefits design, and/or data-driven decision making; you ask the right questions and never accept surface-level explanations
- A desire to be part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback.
This is a unique opportunity to join a fast-growing company in a transformative leadership role, helping shape the future of healthcare.
Compensation Transparency:
The target salary range for this position is $250,000 - $280,000. Individual compensation for this role will depend on various factors, including qualifications, skills, and applicable laws. In addition to base compensation, this role is eligible to participate in our equity incentive and competitive benefits plans, including but not limited to: flexible PTO, Medical/Dental/Vision plan options, 401(k) with company match, flexible spending accounts, Teladoc Health and more.
Fraud and Security Notice:
Please be aware of recent job scam attempts. Our recruiters use getgarner.com and garnerhealth.com email domains exclusively. If you have been contacted by someone claiming to be a Garner recruiter or a hiring manager from a different domain about a potential job, please report it to law enforcement here and to candidateprotection@garnerhealth.com.
Equal Employment Opportunity:
Garner Health is proud to be an Equal Employment Opportunity employer and values diversity in the workplace. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.Garner Health is committed to providing accommodations for qualified individuals with disabilities in our recruiting process. If you need assistance or an accommodation due to a disability, you may contact us at talent@garnerhealth.com.
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