Growth Marketing Lead, Performance
Senior Growth Marketing role at Garage. New York · full-time · $120,000–$175,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own paid acquisition end to end across social, search, and newer channels, with the pipeline and revenue on you
- Scale spend efficiently while keeping CAC and marketplace health in check
- Run constant experiments across landing pages, conversion, and creative to find cheaper ways to acquire
- Read the numbers with an eye for real incrementality and attribution, even when data is messy
- Partner with sales, product, operations, and marketing to unlock growth beyond the ad account
What you bring
- A bachelor's degree from an accredited school
- Four or more years owning real paid budgets at a fast-growing startup or tech company
- A track record scaling paid social and search without losing efficiency
- T-shaped range: deep in paid, credible on adjacent levers like CRO, partnerships, and web tests
- Comfort as a player-coach on a small team, in the accounts, guiding a teammate, and managing vendors
Who this fits
This suits a hands-on performance marketer who is happy running accounts themselves while also coaching a teammate and pushing vendors. You need to thrive in a fast, shifting early-stage setting as one of the company's first 35 people. The role is full-time and onsite in New York, with relocation assistance offered.
From the employer
About us
Garage powers the exchange of critical assets across America’s essential industries. We started with fire departments, where purchasing mission-critical vehicles and equipment used to take months of paperwork, phone calls, and delays. Our agentic platform automates the entire transaction: discovery, payments, freight, paperwork, warranty, and financing. What once took months now takes minutes.
In under a year, we’ve expanded to cities and towns in all 50 states and grown revenue more than 10x. Based in New York, we’ve raised $18M from Y Combinator, Initialized Capital, Infinity Ventures, FJ Labs, and other leading investors. We’re moving fast, growing quickly, and just getting started.
About the role
We're looking for a Growth Marketing Lead, Performance to own paid acquisition and drive broader growth in the business. As a member of a lean and hands-on team, you'll manage our entire paid portfolio across paid social, search, and emerging channels, and work closely with the Head of Marketing to continue building and scaling Garage’s growth machine.
The ideal candidate is someone who balances analytical rigor with the understanding that the biggest growth drivers happen outside the ad account.
Own Garage’s paid acquisition strategy and execution across paid social, paid search, and emerging channels, with accountability for pipeline, revenue growth, and efficiency.
Scale acquisition efficiently by balancing growth, CAC, and overall marketplace health. Understand what changes at scale and make disciplined decisions around where to invest.
Test and learn, constantly. You will develop hypotheses, test, and iterate fast. You’ll orchestrate landing page and conversion rate tests, analyze creative performance, and think creatively about new ways to acquire customers efficiently.
Measure rigorously, act intuitively. You read between the lines and see the bigger picture in the numbers. You understand incrementality, multi-touch attribution, and test design, yet are comfortable navigating when data is incomplete or ambiguous.
Work cross-functionally to identify and unlock growth opportunities beyond paid acquisition, partnering closely with Sales, Product, Operations, and Marketing.
What we’re looking for
You love the energy of a high-growth environment where every day looks a little different
You like to go deep on performance marketing but can think and work like a generalist
You have good judgment, high integrity, and a no-task-too-small mindset
Required
Bachelor’s degree from an accredited university
4+ years owning meaningful paid acquisition budgets in a high-growth startup or technology company
Demonstrated success scaling paid social and search programs while maintaining efficiency
Are T-Shaped: deep and hands-on in paid, and genuinely versatile across the growth mix — you've owned or can credibly own adjacent levers (CRO, partnerships, web experiments)
Are rigorous about measurement and can tell real incremental growth from vanity metrics
Have strong creative instincts and can direct high-velocity creative testing by briefing a creative team well
Thrive as a player-coach on a small team — in the accounts yourself, leading a teammate, holding vendors accountable, etc.
Nice to have
Experience scaling marketplace businesses
Have built and scaled accounts from scratch
Our values
Growth oriented. We invest in people who grow as the company grows. We all should be constantly learning.
Humility. Everyone has a lot to give and a lot to learn. We believe in creating an environment where the best ideas win and acknowledging when we are wrong.
Customer focused. We have a genuine love for our customers. Customer success is our success.
Hack to success. We move fast and take big swings. We always aim for a solution that addresses 80% of the problem in 20% of the time. We make informed bets, launch quickly, and iterate.
Why Garage?
Our product is something people use everyday to buy the equipment local communities everywhere depend on.
We’ve grown revenue over 10x in the last year and are well capitalized with $18M in funding raised total.
We have a talent-dense, high-performing team from Ramp, Twitter, Goldman Sachs, Bilt, Wise, Unify, Honey, PayPal, and more.
You’ll be one of our first 35 employees, operating as a foundational member of the team, partnering alongside the company’s founders.
What we offer
Competitive salary and stock options
Health, dental and vision insurance (100% covered)
Unlimited paid time off every year (in addition to company observed holidays)
Daily lunch and dinner
$100 monthly wellness stipend
401(k) with employer match
Pre-tax commuter benefits
Bi-annual team offsite
Relocation assistance