Product Marketing Manager
Mid-level Product Marketing role at Fulcrum Global Technologies. Schaumburg.
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape positioning and value propositions for buyer groups and market segments
- Lead launches, campaigns, and feature releases to build awareness and adoption
- Research trends, customer needs, and competitors to guide product marketing
- Build sales decks, battlecards, case studies, and other enablement tools
- Track adoption, campaign results, and market feedback to improve go-to-market work
What you bring
- Bring four to seven years in product marketing or a related field, ideally within SaaS, enterprise software, or legal technology
- Translate complicated ideas into persuasive positioning and messaging
- Lead initiatives that bring Product, Sales, and Marketing teams together
- Use data to support decisions and communicate through strong presentations, storytelling, and writing
- Work independently in a fast-paced, entrepreneurial environment
Who this fits
You’ll fit this role if you can turn complex product details into clear stories and coordinate work across Product, Sales, and Marketing. A self-directed approach suits the fast-moving, entrepreneurial setting. This is a full-time, onsite position in Schaumburg, Illinois, and English is required.
From the employer
About Fulcrum
We operate at the intersection of technology and law, in an industry that demands agility and innovation. Our team is dedicated to developing advanced solutions for legal professionals. Our daily work involves tackling intricate challenges, providing reliable, efficient, and smart solutions for legal experts across the globe. Join us in reshaping the legal landscape with groundbreaking technology.
About the Role
We are seeking a Product Marketing Manager to own positioning, messaging, and go-to-market strategy across our product portfolio. You’ll act as the bridge between Product, Marketing, and Sales, translating technical capabilities into compelling value propositions that resonate with law firms, corporate counsel, and decision-makers. This role is located onsite at our Schaumburg office.
Key Responsibilities
- Product Positioning & Messaging: Develop differentiated messaging and value propositions that speak directly to our buyer personas and market segments.
- Go-to-Market Strategy: Lead product launches, campaigns, and feature rollouts - driving awareness, adoption, and revenue impact.
- Market & Competitive Intelligence: Conduct research on industry trends, customer needs, and competitors to inform strategy and maintain Fulcrum GT’s thought leadership.
- Sales Enablement: Create sales tools, pitch decks, battlecards, and case studies to equip Sales with compelling narratives that win deals.
- Content Development: Partner with Marketing to deliver product-driven content (whitepapers, webinars, blogs, customer stories) that engage prospects and customers.
- Customer Advocacy: Collaborate with Customer Success to highlight client outcomes and success stories that strengthen our brand credibility.
- Metrics & Impact: Track adoption, campaign performance, and market feedback to continuously optimize GTM efforts.
What We’re Looking For
- 4 - 7 years of experience in product marketing or related roles, ideally in SaaS, enterprise software, or legal-tech.
- Strong ability to craft clear, persuasive messaging from complex ideas.
- Proven track record leading cross-functional initiatives with Product, Sales, and Marketing teams.
- Analytical mindset with experience leveraging data to guide decision-making.
- Excellent communication, storytelling, and presentation skills.
- Self-starter comfortable working in a fast-paced, entrepreneurial environment.
- This role would be based out of Schaumburg, IL
Nice to Have
- Experience in legal, professional services, or compliance industries.
- Background in content strategy, demand generation, or sales enablement.
- Familiarity with CRM/marketing automation tools (HubSpot, Salesforce, Marketo, etc.).
Benefits
- (US) Competitive Health, Dental and Vision Insurance
- Pet Insurance
- 401k
- Flexible schedule
- Paid Holidays plus Paid Time Off
Job Type
- Full-time
Language
- English (Required)
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