Senior Marketing Strategy & Performance Manager
At a glance
Senior General Marketing role at Fuku. Singapore · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Set global marketing direction and integrated plans around business goals, priority markets and institutional client groups
- Plan yearly and quarterly spend, distributing marketing funds across regions, channels and initiatives
- Review investment returns and shift budgets toward stronger commercial results and more efficient costs
- Build KPIs and dashboards tracking campaign results, acquisition costs, pipeline impact and financial returns
- Use market, competitor and channel analysis to advise senior leaders on growth opportunities and marketing investment
What you bring
- At least seven years in B2B marketing strategy, planning, growth strategy or performance management
- B2B experience in institutional finance, prime brokerage, trading technology or another listed financial field
- A track record creating multi-channel plans and overseeing budgets across regions or global markets
- Knowledge of marketing returns, analytics, acquisition costs, lead attribution and B2B sales funnels
- Excellent English and Chinese proficiency for working with Chinese-speaking regional stakeholders
Who this fits
This senior role suits someone who can connect B2B financial marketing decisions to commercial outcomes and present evidence-based recommendations to executives. The position is on-site in Singapore.
From the employer
Senior Marketing Strategy & Performance Manager
Location: Singapore
Industry: Institutional Financial Services | Prime Brokerage | Trading Technology
Employment Type: Full-time
About the Opportunity
We are seeking a commercially driven Senior Marketing Strategy & Performance Manager to lead global marketing strategy, investment planning, and performance optimisation for a growing institutional financial services business. This is a strategic role focused on determining where and how marketing resources should be invested to maximise brand impact, commercial growth, and return on investment.
You will work closely with senior leadership, Institutional Sales, Finance, and regional Marketing teams to shape integrated marketing strategies, evaluate investment effectiveness, and drive data-led decisions across global markets.
Key Responsibilities
- Develop and execute global marketing strategies and integrated plans aligned with business objectives, market priorities, and institutional client segments.
- Lead annual and quarterly marketing investment planning, including budget allocation across regions, channels, and initiatives.
- Evaluate marketing investments and recommend budget optimisation based on commercial impact, cost efficiency, and ROI.
- Establish marketing performance frameworks, KPIs, and dashboards to measure campaign effectiveness, customer acquisition costs, pipeline contribution, and financial returns.
- Partner with Institutional Sales and Finance to align marketing strategies with revenue objectives, customer acquisition economics, and business growth.
- Analyse market trends, competitor strategies, and channel performance to identify growth opportunities and improve marketing effectiveness.
- Provide data-driven strategic recommendations and investment reviews to the CMO and senior leadership.
Requirements
- 7–12+ years of experience in B2B marketing strategy, marketing planning, growth strategy, or marketing performance management.
- Strong B2B industry experience in institutional financial services, FX/CFD, liquidity provision, prime brokerage, trading technology, or related financial technology businesses.
- Proven experience developing integrated, multi-channel marketing strategies and managing regional or global marketing budgets.
- Strong understanding of marketing ROI, performance analytics, customer acquisition costs, lead attribution, and B2B sales funnels.
- Demonstrated ability to evaluate marketing investments, develop business cases, and translate performance insights into strategic decisions.
- Strong analytical, financial modelling, stakeholder management, and executive presentation skills.
- Excellent English communication skills, with proficiency in Chinese to effectively engage regional Chinese-speaking stakeholders.
What Success Looks Like
- You will play a key role in shaping how marketing investments drive business growth, establishing clear strategic priorities, improving marketing effectiveness, and ensuring resources are allocated to initiatives that deliver measurable commercial value.
If you bring a strong combination of B2B financial services industry knowledge, commercial acumen, and data-driven marketing expertise, we'd love to hear from you.
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