Marketing Manager
At a glance
Manager-level General Marketing role at Fuku. Bangkok · full-time.
Pay not stated Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Lead the digital marketing team, helping its members build skills and deliver strong performance
- Set social plans for Facebook, Instagram and other listed platforms, then direct content creation and scheduling
- Bring in leads through in-person events and brand activations tied to social media engagement
- Define team KPIs, track performance, and align campaigns with marketing, design, sales and customer support
- Adapt marketing plans to local conditions and APAC direction, while researching customer needs and tracking spend
What you bring
- You have experience leading and developing a digital marketing team
- You can build social strategies and oversee content across the platforms named in the role
Who this fits
This is an onsite manager role in Bangkok, with direct reports on the digital marketing team. You’ll report to the Local Marketing Head and suit work spanning social strategy, local campaigns and in-person activations.
From the employer
- Lead, mentor, and develop the digital marketing team with a focus on social media strategies and to ensure high performance and professional growth.
- Develop and execute comprehensive social media strategies across platforms (e.g., Facebook, Instagram, TikTok, LinkedIn, YouTube).
- Oversee the creation and scheduling of engaging and brand-aligned content (posts, stories, reels, videos, live sessions).
- Generating high-quality leads through the strategic execution of in-person events and brand activations, integrated with social media touchpoints to maximize prospect engagement.
- Set clear KPIs and monitor team performance to achieve business objectives.
- Coordinate with cross-functional teams (e.g., Marketing, Design, Sales, Customer Support) to ensure cohesive campaigns.
- Ensure content is optimized for SEO/SEM and tailored to target audiences.
- Manage and track expenses for the marketing budget to provide updates to the management team and to ensure cost-effectiveness and maximize ROI.
- Conduct market research to identify trends, opportunities, and customer needs.
- Develop and implement localized marketing strategies aligned with the APAC marketing direction and tailored to local market conditions, while reporting directly to the Local Marketing Head.
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