Assistant Campaign Manager
At a glance
Manager-level Campaign Management role at Fuku. Kuala Lumpur · full-time.
Pay not stated Campaign Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Run overseas digital promotions from planning and quality checks through launch, tuning, and post-campaign review
- Build App, Web, CRM, and Social campaigns that move users from acquisition to activation and funded accounts
- Coordinate with Product, Compliance, Tech, and regional teams to keep launches timely and aligned with local rules
- Set up bonuses, credits, cashback, and referral offers, then track deposits, funded accounts, and trading volume
- Use trading behaviour, audience segments, and A/B tests to refine messaging and curb bonus abuse or wash trading
What you bring
- At least five years in user growth, campaign management, or digital marketing, with ownership from planning to review
- You understand trading products, trader segments, and financial rules across APAC markets
- Professional English and Mandarin are required for regular coordination with regional management and stakeholders
- You can manage cross-team projects and use Microsoft Excel and Office for accurate campaign analysis
Who this fits
This manager-level role suits someone who has owned campaigns end to end and can balance growth goals with promotional risk controls. The job is onsite in Kuala Lumpur and requires professional English and Mandarin.
From the employer
About the Role
Join our Promotions team as an Assistant Campaign Manager, responsible for managing the end-to-end lifecycle of marketing promotions. This includes initial planning, execution, tracking, optimisation, and post-campaign analysis. You will lead digital campaigns targeting priority overseas markets and design integrated strategies that cover acquisition, activation, and retention to drive growth for our trading products. The role requires a strategic marketer capable of managing opt-in application flows, collaborating closely with cross-functional teams—including Mandarin-speaking regional management—and ensuring smooth, impactful promotion launches.
Key Responsibilities
- Lead the full lifecycle of digital campaigns for priority overseas markets, including cold-start and conversion-focused initiatives, from planning and QA through to launch, optimisation, and post-campaign review.
- Design integrated, multi-channel campaign strategies across App, Web, CRM, and Social platforms to drive acquisition, activation, and funded-account conversion.
- Partner with Product, Compliance, Tech, and Regional teams to ensure all promotional rollouts are timely, compliant, and aligned with regional regulatory requirements.
- Implement tailored promotional mechanics and incentive structures, including bonuses, credits, cashback, and referral programmes.
- Track and report campaign performance against core KPIs such as First-Time Deposits, Funded Accounts, and Notional Volume, using data to inform ongoing optimisation.
- Analyse user behaviour and trading patterns to segment audiences, tailor messaging, and apply A/B testing to improve campaign ROI.
- Design and enforce anti-gaming and fraud prevention measures to detect bonus abuse or wash trading, coordinating rapid mitigation with Compliance and Tech teams.
- Establish and maintain risk monitoring frameworks to ensure promotional benefits are accessed only by legitimate, eligible users.
What We’re Looking For
- Minimum 5 years of experience in user growth, campaign management, or digital marketing, with end-to-end ownership from planning through to post-campaign analysis.
- Strong understanding of trading products, client segmentation (leads, active traders, high-volume clients), and financial regulatory considerations across APAC markets.
- Professional proficiency in English and Mandarin is required, as the role involves regular coordination with Mandarin-speaking regional management and stakeholders across multiple markets. Proficiency in Bahasa Malaysia is an advantage.
- Proven stakeholder management and cross-functional communication skills, with the ability to drive projects across Product, Tech, Compliance, and Regional teams.
- Solid project management capabilities, with the ability to prioritise effectively and deliver results in a fast-paced, multi-market environment.
- Strong analytical thinking with high attention to detail and data accuracy, including proficiency in Microsoft Excel and the broader Microsoft Office suite.
- Creative problem-solver who balances strategic thinking with operational rigour needed to design promotional mechanics and risk frameworks.
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