Vice President, Sales - Marketplace Partnership

About Front Row:

Front Row isn’t a traditional agency. We’re a connected growth engine, combining strategy, creative, media, and Amazon performance to scale beauty, wellness, and consumer brands. Our difference is in what we connect, and the results it drives: faster growth, stronger conversion, and full-funnel efficiency across every platform.

Born from the unification of five commerce-first agencies, Front Row’s Amazon Marketplace Growth division operates at the intersection of brand and performance to help emerging and established brands scale strategically on Amazon.

About Front Row Amazon Marketplace Growth:

Front Row’s Amazon Marketplace Growth division is purpose-built to help brands scale profitably and strategically on Amazon. We support every stage of the Amazon journey, from early-stage channel entry to enterprise-level expansion, through a connected service model that spans 3P Management, 1P Management, and 3P Distribution.

What sets us apart is our ability to match business models to business moments across a brand’s Amazon lifecycle. Whether we’re helping a brand take control of its presence through 3P Management, streamline vendor operations via 1P, or unlocking new revenue through our owned retail Distribution model, we operate with agility, transparency, and a relentless focus on performance.

Our team blends deep Amazon fluency with category-specific expertise across Beauty, Health, Wellness, Pet, and Household CPG, offering tailored strategies, full-funnel optimization, and executional excellence.

As part of Front Row’s broader connected commerce offering, we bring Amazon into alignment with a brand’s DTC, retail, and marketing ecosystem, ensuring that success on-platform fuels momentum off-platform, too.

Role Overview:

We’re hiring a Vice President of Sales to join the front lines of our Amazon Marketplace Growth team. This is an IC, quota carrying role focused on closing new business, serving as a strategic, empathetic seller who can guide mid-sized brands through the complexity of the Amazon ecosystem and connect them with the right Front Row Amazon model and blend of services.

You will report directly to Front Row’s Amazon Marketplace Growth SVP, Sales, and work in close partnership with our Outbound Lead Generation team, Inbound/Demand Generation team, and cross-functional service departments, taking qualified leads and bringing them through to close, via custom storybuilding, strategic advisory, and relationship cultivation.

This role is primarily focused on converting high-fit opportunities into long-term client relationships through a high-touch, insight-led selling approach, while also building pipeline through proactive outbound efforts.

Role Responsibilities:

• Lead Ownership & Strategic Selling
• Own a pipeline of qualified, high-fit opportunities sourced via outbound, inbound, and referral channels
• Lead discovery and positioning conversations across Amazon model types (1P, 3P, Distro)
• Build custom growth narratives aligned to each prospect’s goals, model readiness, and category maturity
• Educate brands on the full scope of Front Row’s Amazon capabilities, using data and past performance to de-risk the decision

• Collaboration Across Growth Engine
• Partner closely with Lead Gen team to provide feedback on ICP targeting, messaging resonance, and opportunity quality
• Work with Demand Gen and Marketing to ensure brand-right experience from first touch through close
• Align tightly with VP, Sales on forecast accuracy, pricing strategy, and commercial positioning

• Pitch Leadership & Conversion
• Coordinate and lead pitch development in collaboration with Strategy, Solutions, and Proposal teams
• Shape pitch structure, storyline, and team casting to maximize win likelihood and prospect resonance
• Support contract negotiation and onboarding handoff in partnership with Sales Ops and Client Services

Requirements

• A strategic seller with 7-10 years of experience leading consultative sales conversations in fast-paced agency, consultancy, SaaS, Enterprise Sales, or Amazon-focused environments
• Experienced in managing and closing complex large and mid-sized brand opportunities (typically $5-50M in topline revenue) across emerging and growth-stage categories
• Comfortable leading discovery, shaping pitch strategy, and owning commercial conversations, all while bringing in the right cross-functional partners when needed
• Energized by partnering across a broader growth ecosystem, you know how to collaborate with lead gen teams, marketing, strategy, and client services to drive momentum
• A sharp communicator and natural relationship builder, you tailor how you show up depending on who’s across the table (founder, head of ecommerce, brand lead, etc.) Experience selling to multiple C-suite stakeholders in a campaign at a time is a must
• Highly organized and detail-oriented when it comes to pipeline hygiene, follow-up, and next steps - you don’t drop the ball in a multi-threaded sales process
• Motivated by impact, not volume, you're here to bring in the right business, not just chase every lead
• Bonus: You've sold into brands in Beauty, Wellness, Supplements, Pet, or Household CPG, and have a sense for the category nuances that matter

Nice to have:

• Fluency in Amazon business models, understanding the trade-offs between 1P, 3P, and Distribution, and guiding a brand toward the model that best fits their stage, goals, and constraints

Benefits

● Health, dental, and vision

● PTO

● Summer Fridays

● Wellness and commuter benefits

● Work with a fun, consultative team of experts

● Location – Remote or in NYC hybrid