VP, Digital Growth and Product Marketing

Fox Corporation Open · verified Sep 10, 2026

New York Full-time VP Product Marketing

Leadership Product Marketing role at Fox Corporation. New York · full-time · $206,000–$250,000 base.

SalaryStated by Fox Corporation

$206,000 – $250,000

Base salary for this role, in USD per year, as published in the posting.

This role, from Fox CorporationOur estimate for the market: $175,500–$236,688

Above the market median of $197,500 for lead product marketing roles in New York.

Worked out from 27 postings that stated pay, median $197,500. Last updated Sep 9, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead casual gaming revenue growth and manage its development and launch
Test new digital businesses, including premium subscriptions and ad-funded models, across web, apps, and CTV
Drive promotion, acquisition, and rollout for Fox News Games and major product features
Build commerce revenue programs and add sponsored experiences to digital products and games
Run audience segmentation, personalized messaging, churn reduction, and retention efforts across CRM channels

What you bring

Progressive product marketing, digital growth, or lifecycle marketing experience at a major media or high-scale digital company
Casual gaming development and management experience with revenue or P&L ownership
Experience operating advertising-funded programs for products, services, or games
Strong knowledge of digital publishing, video-on-demand, CTV apps, and current content habits
Experience launching complex features, using marketing automation, CDPs, CRM tools, cohort analysis, and A/B testing

Who this fits

You’ll fit a senior digital growth role focused on casual gaming, monetization, product launches, commerce, and lifecycle marketing. The work suits someone comfortable balancing user experience with subscription, advertising, affiliate, and other revenue goals. You’ll collaborate with Product Development, Engineering, Ad Sales, Editorial, Data, audience, and business development teams, with the role based in New York.

From the employer

OVERVIEW OF THE COMPANY

Fox News Media

FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer digital streaming services FOX Nation and FOX News International and the newly announced platform FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for 20 consecutive years, while FBN currently ranks among the top business channels on cable. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.

JOB DESCRIPTION

The VP, Digital Growth and Product Marketing is responsible for identifying and driving digital revenue initiatives outside of our traditional linear revenue streams with a major focus on casual game development. This includes audience growth and user retention across our owned and operated platforms; our website, mobile apps, and Connected TV (CTV) applications to achieve the revenue goals for the digital business.

This role leads the monetization of new efforts deployed for the digital business, oversees the incubation and testing of new digital lines of business, and directs the go-to-market (GTM) and product marketing strategies for all new digital features and content experiences.

The position works closely with Product Development, Engineering, Ad Sales, Editorial, and Data teams to ensure new digital initiatives are optimized for consumer engagement, user registration, and revenue optimization. The VP also works closely with our digital commerce expansion and CRM strategies to maximize lifetime value (LTV) across the digital ecosystem.

A SNAPSHOT OF YOUR RESPONSIBILITES

Platform Monetization & New Business Strategy

Lead revenue growth, development and rollout of the casual gaming effort for Fox News Media
Lead the testing, and scaling of other new digital lines of business, including premium subscription tiers and novel ad-based models.
Identify and implement platform monetization opportunities across the website, mobile apps, and CTV applications to maximize ARPU (Average Revenue Per User).
Monitor competitive landscape and digital product trends to pilot cutting-edge audience growth and revenue initiatives.

Product Marketing & Feature Rollouts

Own the end-to-end strategic promotion, user acquisition, and rollout of Fox News Games.
Develop and execute comprehensive GTM strategies for major new product features, specifically including Vertical Video experiences and "For You" personalization algorithms.
Partner with product teams to translate technical capabilities into compelling consumer-facing value propositions that drive active feature adoption.

Commerce Revenue Strategy & Development

Aid the scale a robust digital commerce strategy to drive revenue through various commerce initiatives (affiliate, direct sales, partnership) with affiliate commerce team and eCommerce marketing.
Partner with Ad Sales and commercial teams to integrate sponsored and advertiser-driven experiences into new digital products and games.
Collaborate with business development to evaluate external technology partners and platforms to accelerate commerce capabilities.

CRM, Registration & Lifecycle Marketing

Oversee data-driven audience segmentation and personalized messaging strategies across email, push notifications, and in-app messaging.
Work closely with data and audience teams to reduce churn and build sustainable, long-term user retention funnels as Fox News Channel becomes more important to Fox One subscriptions.

WHAT YOU WILL NEED:

Progressive experience in product marketing, digital growth, or lifecycle marketing at a major media network or high-scale digital product company.
Experience with casual gaming development and management including ownership of revenue and/or P&L experience
Experience running ad-monetized programs for features, services or games
Deep understanding of digital media publishing, video-on-demand, CTV applications, and modern content consumption behaviors.
Proven track record of successfully launching complex digital product features (such as algorithmic personalization engines or video formats) to millions of active users.
Advanced knowledge of modern marketing automation platforms, Customer Data Platforms (CDPs), and CRM orchestration tools.
Strong background in balancing user experience with aggressive monetization goals, including digital commerce, affiliate revenue, and hybrid subscription/ad models.
Expert capability in using quantitative insights, cohort analysis, and A/B testing methodologies to guide strategic growth decisions.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $206,000.00-250,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

View more detail about FOX Benefits.