Social Media & Content Lead - Stride (Manchester)

Foundation Partners Open · verified Sep 10, 2026

Senior Social Media

Senior Social Media role at Foundation Partners. .

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll plan, make and publish content for Instagram, TikTok and Facebook
You'll manage comments, direct messages and daily engagement across social channels
You'll develop creator and partner relationships for user-generated content and collaborations
You'll work with the Growth Lead to connect organic insights with paid activity
You'll measure channel results, test formats and report social's impact on traffic and conversion

What you bring

One to three years in social or content, preferably with a DTC, subscription, health or wellness brand
You can shoot, edit, write and publish content yourself
You understand how organic and paid social can inform each other
You can adapt your voice and formats across different platforms
You work independently and can build the function with support rather than a large team

Who this fits

You'll suit a hands-on builder who wants to shape Stride's social function and work directly with the CEO. The role is hybrid in Manchester and involves handling the work yourself, from content production through community management and measurement. Experience with TikTok Shop, paid social, creators, health topics or appearing on camera is useful but listed as a bonus.

From the employer

Social Media & Content Lead - Stride

Manchester (Hybrid, in office) | Reporting directly to the CEO

Package £45,000-£55,000 + equity.

Free StrideOne membership plus family and friends discount

About Stride

The health optimisation company on a mission to help millions move from normal to optimal. Most people are guessing when it comes to their health. We’re here to change that.

Stride is the UK’s first digital home for health optimisation, an integrated system combining DNA, blood, and microbiome testing with expert coaching, high-quality supplements, and ePharmacy services.

We turn 500+ biomarkers into clear, actionable steps that adapt as your biology changes, helping you go from insight to action and from reactive to proactive health.

The Role

This is yours to build. You'll own Stride's social presence from the ground up: strategy, content, posting, community, all of it. You'll work closely with our Growth Lead so organic insight shapes paid, and paid learnings shape organic.

It will be genuinely hands-on: shooting, editing, writing and posting the content yourself, briefing external creators when it helps rather than relying on them to do the thinking.

What You'll Be Doing:

Plan, create and publish across our core channels (Instagram, TikTok, Facebook to start)
Build relationships with creators and partners for UGC and collaborations
Stay close to what's moving in health, wellness and longevity content, and act on it fast

Community

Handle comments, DMs and everyday engagement across our channels
Flag recurring questions or friction back to the wider team

Growth Partnership

Work with the Growth Lead on what gets boosted, what creative is working, and where organic insight should inform paid
Support TikTok Shop and other organic-commerce features as they launch

Measurement

Track engagement and performance across channels
Test formats, hooks and posting cadence properly, not just by feel
Report on what social is actually contributing to awareness, traffic and conversion

How We'll Know It's Working

Follower growth and engagement rate
Content output and consistency
Quality of the organic-to-paid handoff
Community response time and quality

What You'll Bring

1-3 years in social or content, ideally at a DTC, subscription or health and wellness brand
Real hands-on ability: you can shoot and edit yourself, not just brief someone else to
A clear sense of what stops the scroll, and the ability to explain why
Comfort moving between platforms with different native tones and formats
Some understanding of how organic and paid social work together
Fluency with AI tools to move faster: scripting, editing, research, ideation
A strong written voice, and comfort being the one behind the DMs and comments
Enough self-direction to build a function largely on your own, with support rather than a big team

Bonus points: TikTok Shop experience, a genuine interest in health, nutrition or longevity, some paid social exposure, experience with creators or influencer partnerships, comfort on camera. 📸

Why Stride 🤔

Preventive health is where things are heading, and you'll be building the audience for it early
A function that's genuinely yours to shape, not a calendar handed down from someone else
Work directly with a founder who's built, sold, and taken a business public in this space