Social Media Coordinator

Found joinfound.com Open · verified Sep 18, 2026

New York Mid-level Social Media

Mid-level Social Media role at Found. New York · no salary stated · we estimate $77,500–$119,200.

Estimated pay

Found has not published a salary for this role. The figure below is our estimate, not theirs.

$77,500 – $119,200

What the middle half of mid-level social media roles in New York paid, among postings that did state a salary.

Worked out from 54 postings that stated pay, median $95,000. Last updated Sep 18, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set social plans for Instagram, TikTok, Reddit, and other priority channels to grow engagement and advocacy
Work with marketing and creative teams to develop, publish, and refine community-focused content
Monitor conversations, answer comments and messages, and spot trends or sentiment changes that shape content
Highlight member stories while keeping Found’s social voice consistent and authentic across platforms
Coordinate creator campaigns, share community insights, and support timely escalation of sensitive issues

What you bring

Bring one to three years in social media, community management, or a related field
Understand Instagram, TikTok, and Reddit norms, along with social listening and management platforms
Write clearly across different channels and manage creators, ambassadors, and multi-platform campaigns
Handle moderation, de-escalation, policy enforcement, and KPI reporting in sensitive or regulated settings
Stay organized across high-volume work while collaborating with marketing, support, product, and clinical teams

Who this fits

You’ll fit this role if you enjoy community building, member advocacy, creator coordination, and fast-moving social work that requires initiative. You should be comfortable working across marketing, support, product, and clinical teams, with attention to compliance and reputation risks. Found strongly prefers someone near New York City who can film content on-site once a month when needed.

From the employer

Found is transforming personalized weight care with an evidence-based platform that combines modern medicine, behavior change support, personalized coaching, and a supportive community. Since launching in 2019, Found has served over 250,000 patients across the U.S., making high-quality, affordable treatment more accessible while reducing healthcare costs for consumers, employers, and payors. Backed by $130M+ from top investors including Atomic, GV, WestCap, IVP, TCG, and Define Ventures, Found is redefining how personalized weight care is delivered at scale.

The Opportunity

Social engagement, social strategy, community listening, and ambassador-driven content are key drivers of member retention, trust, and brand advocacy at Found. This role will lead a proactive, insight-driven approach to social community management and strategy, helping Found plan, execute, and generate content that resonates with members where they live online. Reporting to the Director, Community, Creators & Partnerships, you'll shape Found’s social presence, define social strategy, oversee ambassador programs, and amplify authentic member voices across platforms.

What You'll Do

Social Community Monitoring & Engagement

Lead the creation and execution of social content strategies that drive engagement, advocacy, and growth across Instagram, TikTok, Reddit, and other priority channels.
Collaborate with marketing and creative teams to conceptualize, produce, and publish compelling social content that resonates with Found’s community.
Proactively monitor social conversations, responding to comments, DMs, and mentions in a timely, on-brand, and compliant way to keep content relevant and engaging.
Identify trending topics, sentiment shifts, and emerging narratives to inform content ideation, campaign planning, and social strategy.
Surface and amplify member success stories, testimonials, and organic advocacy through original posts, repurposed content, and creative storytelling formats.
Maintain and evolve social voice and content guidelines to ensure consistency, authenticity, and community resonance across platforms.

Escalation & Cross-Functional Insight Sharing

Support escalation protocols for issues requiring support, clinical, or PR response
Regularly share community insights with Product, Clinical, and Marketing teams to inform roadmap and messaging
Flag early indicators of potential reputation issues or emerging crises to marketing leadership
Partner with the Member Experience team to ensure handoffs are seamless and member experience is protected
Track review volume, sentiment trends, and escalation patterns across platforms

Creator & Ambassador Engagement

Support day-to-day communication and relationship management with Found's creator and ambassador network, in close coordination with Found's creator agency
Coordinate content approvals, asset sharing, and campaign participation for creator partners
Serve as an internal point of contact for agency workflows, ensuring briefs, timelines, and deliverables stay on track
Help maintain a pipeline of community-sourced voices who can authentically represent the Found experience

Required Experience & Skills

1-3 years of experience in social media management, community management, or a related role
Deep familiarity with Instagram, TikTok, and Reddit community norms, tone, and best practices
Familiarity with social listening tools (Sprout Social, Brandwatch, or similar)
Strong written communication skills with the ability to adapt voice across contexts and platforms
Experience managing creators or ambassadors and coordinating campaigns across multiple platforms.
Experience managing online community moderation, including de-escalation and policy enforcement
Proficiency with social media management and listening tools (Sprout Social or similar), with experience tracking and reporting on community KPIs including engagement rate, response time, sentiment, and follower growth
Comfort working in regulated or sensitive environments requiring clinical and compliance awareness
Highly organized with strong attention to detail and the ability to manage high-volume, fast-moving workflows
Collaborative mindset with experience interfacing across marketing, support, and product teams

Preferred Qualifications

Experience in healthcare, wellness, or another sensitive consumer category
Background supporting creator or influencer engagement programs
Interest in leveraging AI tools to enhance community workflows, sentiment analysis, reporting efficiency, and response drafting
Understanding of escalation frameworks and cross-functional triage protocols
Genuine passion for community building and member advocacy
Comfort with ambiguity and a bias toward initiative in a fast-paced, evolving environment
Strong preference for candidate to be located near NYC to be able to go once a month to film content when needed

Found is an Equal Opportunity Employer. We seek and celebrate diversity in its many forms. If you’re excited about this opportunity but do not meet 100% of the qualifications, we encourage you to apply.

Please review our CCPA policies.