Event & Field Marketing Lead
Senior Event Marketing role at Forus. New York · full-time · $180,000–$250,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set field marketing strategy, execute programs, and use ROI analysis to guide investment
- Choose the right presence across conferences, dinners, sponsorships, and other field programs
- Plan outreach and follow-up that turn events into stronger provider and industry relationships
- Create scalable field marketing processes, systems, playbooks, and best practices
- Manage budgets, performance tracking, pipeline attribution, and future owned events
What you bring
- Five to ten years in field marketing, event marketing, or conference-led demand generation
- Experience owning pipeline measures such as SQLs, CAC, cost per demo, and attribution
- A record of shaping go-to-market strategy with sales leaders
- Evidence that you move fast, find efficient paths, and pursue difficult goals
- Strong feedback from former teammates
Who this fits
You’ll suit a high-autonomy role where you can set direction, move quickly, and connect field activity to provider network growth. The job is fully in person at Forus’ New York office and involves close work with growth, sales, and marketing. Healthcare or physician-audience experience is helpful but listed as a bonus.
From the employer
About us
Forus is building an AI-powered network that connects doctors, pharmacies, payers, and biopharma to accelerate new science to patients.
Our platform automates the complexity between a doctor prescribing a medicine and a patient starting treatment, including insurance coverage, financial assistance, and supply chain navigation. We provide this support free to doctors and patients, helping them get life-changing medicine faster, cheaper, and easier. The resulting network enables biopharma companies to design better research, launch new drugs more effectively, and invest in harder-to-treat conditions.
Forus has exceptional product-market fit and is growing rapidly through organic adoption:
Accelerating scale: We already support patients across more than 80% of ZIP codes and partner with 5 of the 10 largest biopharma companies in the world.
AI-native, durable model: Our business becomes stronger as AI improves, as every new doctor, patient, and partner makes the network more valuable.
Backing to build for the long term: We raised $160M+ from leading investors to build an exceptional team and unlock the full scale of the opportunity.
Our number one priority is scaling to market demand. We are looking for individuals who are high horsepower, high throughput, and hyper resourceful to help us increase capacity and grow. We move fast and need to move faster.
If we succeed, science will be the only limit to medicine.
All full-time roles are in person in New York.
About the role
As our Event & Field Marketing Lead, you will own one of our most important growth channels. How and where we show up to providers has a direct impact on the growth of our network, the strength of our brand, and our ability to reach the most influential leaders in healthcare. Your job is to determine where we invest, how we show up, and how we build meaningful relationships with providers and industry leaders at scale.
This role will own strategy and drive execution end-to-end, serving as the connective tissue between our growth, sales, and marketing efforts in the field. You will decide which conferences, events, and programs deserve our attention, develop the playbooks that maximize their impact, and build the systems that allow the function to scale.
This is a demanding role, with a high level of autonomy and responsibility. You will be expected to "act like an owner" and commit yourself to Forus' success. If you are low-ego, hungry to learn, and excited about intense, impactful work that drives both company growth and accelerated career progression, we want to hear from you.
If you join, you will:
Own the field marketing function end-to-end: strategy, execution, and the ROI analytics that drive where we invest
Determine the right level of presence for each event, including conferences, speaking opportunities, executive dinners, hosted programs, sponsorships, and other field initiatives
Maximize the impact of every conference, executive dinner, workshop, and event through thoughtful planning, targeted outreach, strong execution, and rigorous follow-through
Build the field marketing playbook, including the processes, systems, and best practices that allow the function to scale
Own event budgets, performance measurement, and pipeline attribution frameworks, continuously evaluating where to double down and where to pull back
Build strategic relationships across industry organizations, conferences, and other ecosystem partners that can accelerate provider network growth
Lay the groundwork for Forus-owned events, executive gatherings, and other programs as the function evolves
We’ll be most excited if you have:
5–10 years in field marketing, event marketing, or conference-driven demand generation
Demonstrated track record of owning pipeline metrics: you know your SQLs, your CAC, and your cost-per-demo, and you defended those numbers in pipeline reviews
Experience working alongside sales leadership, with a track record of influencing GTM strategy
Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals
High NPS with your former teammates
Bonus: Familiarity with healthcare and/or physician audience — if you've worked a medical society conference circuit, we want to hear about it
This is a list of ideal qualifications for this position. If you don't meet every single one of them, you should still consider applying! We’re excited to work with people from underrepresented backgrounds, and we encourage people from all backgrounds to apply.
Working with us
Forus is based in New York, with our full team working out of a beautiful and spacious office in SoHo.
We run as a high-trust environment with high autonomy, which requires that everyone is fully competent and operates in line with our principles:
Do the math. Be rigorous, assume nothing. Break problems down and reason from the ground up.
Break the frame. Be resourceful and audacious. Resist false constraints and push beyond the obvious before deciding.
Spit it out. Speak directly, invite critique, avoid equivocation. We want right answers, not comfortable ones.
Raise the bar. Hold a high standard for your execution and elevate the performance of the team around you.
Fight for users. Start with users’ realities and resist optimizing for internal convenience over user outcomes.
We provide competitive compensation with meaningful equity (for full-time employees). Everyone who joins will be a major contributor to our success, and we reflect this through ownership and pay.
We also provide rich benefits to ensure you can focus on creating impact (for full-time employees):
Fully covered medical, vision, and dental insurance.
Memberships for One Medical, Talkspace, Teladoc, and Kindbody.
Unlimited paid time off (PTO) and 16 weeks of parental leave.
401K plan setup, FSA option, commuter benefits, and DashPass.
Lunch at the office every day and Dinner at the office after 6:30 pm.
Our salary ranges are based on paying competitively for our company’s size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Forus (for full-time employees). Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity.
Forus is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.