Events Marketing Manager

WithCoverage Open · verified Aug 21, 2026

New York Manager Event Marketing

Mid-level Event Marketing role at WithCoverage. New York · $140,000–$170,000 base.

SalaryStated by WithCoverage

$140,000 – $170,000

Base salary for this role, in USD per year, as published in the posting.

This role, from WithCoverageOur estimate for the market: $110,000–$155,000

Above the market median of $126,500 for mid-level event marketing roles in New York.

Worked out from 31 postings that stated pay, median $126,500. Last updated Aug 20, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Create the virtual-events program and manage its strategy, calendar, production, promotion, and reporting
Develop recurring webinar franchises, including AI-in-Industry programming
Set goals for registrations, attendance, qualified leads, and revenue impact
Drive attendance through email, LinkedIn, partner co-marketing, sales outreach, reminders, and incentives
Recruit speakers, coordinate sales handoffs, track attribution in HubSpot, and support post-event follow-up

What you bring

At least four years owning work in B2B events, integrated marketing, demand generation, or field marketing
Understand the B2B funnel and optimize events for pipeline rather than registrations
Write strongly, develop creative formats, and attract the right audiences
Use event platforms plus CRM or marketing-automation tools, with HubSpot experience helpful
Work confidently with executives, vendors, and internal teams while using Canva or Figma and AI tools

Who this fits

You’ll thrive here if you want to build an events program from scratch, own its pipeline impact, and move quickly with daily AI use. The role suits someone comfortable working directly with C-suite speakers and across marketing, sales, and revenue operations. It is an in-office position at the New York City headquarters, with daily collaboration across those teams and client-facing executives.

From the employer

About WithCoverage:

WithCoverage replaces the traditional insurance brokerage with AI-supercharged risk management designed for the modern economy.

We partner with hundreds of high-growth, category-defining companies, including GoPuff, Eight Sleep, Bombas, Chomps, and Blank Street Coffee. Our clients span iconic consumer brands, hospitality leaders, GCs, advanced manufacturers, and next-generation defense contractors. They operate in complex risk environments and need a partner that can move at their speed.

Instead of a fragmented, manual brokerage stack, we have built a new category: elite risk advisors operating on top of proprietary technology. Our in-house Agency Management System gives our team and AI agents full visibility into policies, exposures, claims, billing, and commissions. This platform enables deep automation, better decisions, and a fundamentally higher standard of service.

WithCoverage was founded by JD Ross (co-founder of Opendoor) and Max Brenner (Bain, Compound). We have raised over $43M from leading investors including Sequoia, 8VC, Khosla Ventures and Crystal Venture Partners.

Our ambition is not to build a better brokerage. It is to redefine how risk is managed across the economy.

Why Join Us

Grow Faster – We're scaling quickly, giving you real opportunities to lead, shape strategy, and accelerate your career.
Work That Matters – We protect the world's most innovative brands: consumer icons, hospitality leaders, next-gen defense contractors, and US manufacturers.
Redefine an Industry – Insurance is one of the largest, slowest-moving markets. We rewrite the playbook with proprietary technology, automation, and AI.
Financial Rewards – We hire the best and invest in you. Competitive comp, meaningful equity, and excellent benefits. We believe strongly in internal promotion and lay out a plan for everyone's career growth.

Location: In-office, NYC HQ. This role works daily across Marketing, Sales, Revenue Ops, and client-facing executives, so we've built it to be in-person.

About The Role

We run almost zero virtual events today. We're hiring an Events Marketing Manager to build the program from scratch and turn it into one of our largest sources of pipeline.

You'll own the strategy, the creative, and the audience around planning and executing webinars, summits, and roundtables that generate leads, deepen client relationships, and establish WithCoverage as a leading voice in modern risk management.

You'll work across Marketing, Sales, and Revenue Ops, and directly with executives inside and outside our client base, to make sure everything from promotion through production holds up. This role is ideal for a builder who wants full ownership of a program and the pipeline it produces.

What You'll Do

Build the program from zero. Own virtual events end to end including strategy, calendar, production, promotion, and reporting.
Launch flagship franchises. Create recurring virtual franchises like AI-in-Industry webinars
Generate pipeline. Own registration, attendance, and qualified lead targets, and be measured on sourced and influenced revenue.
Fill the room. Build the promotion engine across email, LinkedIn, partner co-marketing, and sales outreach, and drive the reminder and incentive cadences that convert registrants into attendees.
Recruit speakers. Source and prep executives from our client base, their networks, and the broader market.
Work cross-functionally. Partner with Sales and Revenue Ops on targeting, lead handoff, follow-up, and clean attribution in HubSpot.
Own Metrics. Monitor event performance metrics to influence future programming.
Support post-event initiatives. Content repurposing, lead follow-up, reporting, and sales enablement.

Who You Are

4+ years in B2B events, integrated marketing, demand generation, or field marketing, with full ownership of a program
Fluent in the B2B funnel; you optimize for pipeline, not registrations
Strong writer with creative instincts for formats and audience acquisition
Hands-on with event platforms and CRM/marketing automation (HubSpot a plus)
Excellent written and verbal communication skills with a customer-first mindset for working with vendors and internal teams
Comfortable working directly with C-suite executives
Comfortable with design tools like Canva or Figma for creating virtual events promotional collateral
Ships fast and uses AI tools daily

For candidates based in the United States, the expected OTE pay range for this position at the start of employment is $140,000 – $170,000/year. Actual compensation will vary based on individual factors, including market location, relevant experience, and role scope. In addition to base salary, this role is eligible for variable compensation tied to performance or quota attainment, where applicable. WithCoverage’s Total Rewards package for full-time employees also includes equity participation and comprehensive benefits. If you’re excited about the role but your compensation expectations are outside this range, we’d still love to hear from you; final offers reflect experience, scope, and leveling.

What We Offer:

Competitive compensation that includes equity
Comprehensive benefit plans for medical, dental, vision, life, and disability
Pre-tax accounts (FSA, HSAs, dependent care FSAs, commuter savings)
Human Interest: 401(k) provider
Time Off: Flexible time off, sick leave, family and medical leave, and major national holidays
A curated in-office employee experience, designed to foster community, team connections, and innovation
Collaborative, transparent, and fun culture