Product Marketing Manager

Formal joinformal.com Open · verified Aug 17, 2026

San Francisco Full-time Manager Product Marketing

Mid-level Product Marketing role at Formal. San Francisco · full-time · no salary stated · we estimate $157,500–$206,250.

Estimated pay

Formal has not published a salary for this role. The figure below is our estimate, not theirs.

$157,500 – $206,250

What the middle half of mid-level product marketing roles in San Francisco paid, among postings that did state a salary.

Worked out from 50 postings that stated pay, median $177,243. Last updated Aug 15, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set marketing strategy around Formal’s business goals and target audiences
Build events, digital, social, PR, and customer campaigns that support pipeline and acquisition
Shape product positioning and messaging to distinguish Formal in the market
Create whitepapers, case studies, blog content, and sales enablement materials
Launch products, align teams, and use performance data to improve marketing returns

What you bring

Bring at least five years of product marketing experience, ideally in B2B SaaS or cybersecurity
Show successful launches and marketing work for complex technical products
Understand data security, GDPR, CCPA, HIPAA, and cloud technologies
Turn technical ideas into clear, persuasive messages for different audiences
Use data to guide decisions and work with sales on go-to-market and enablement

Who this fits

You’ll suit a full-time marketing role in San Francisco focused on data security, compliance, and technical products. You’ll work across product, sales, and leadership teams while supporting growth and market positioning. U.S.-based full-time employees receive medical, dental, and vision coverage, plus flexible PTO.

From the employer

About Formal

Formal is data security platform designed to help teams understand and control their data on autopilot.

We're building a modern protocol-aware reverse-proxy for datastores and APIs that helps organizations understand their data in real-time. This allows teams to see how sensitive data is stored, consumed, and used in order to enforce least privilege through masking, filtering, or anonymization policies.

We are trusted by leading companies such as Ramp, Gusto, Notion to solve problems across data security and compliance, data quality management, and infrastructure access.

Formal is backed by top-tiers VCs including Thrive Capital and Y Combinator with angel investors that include executives and founders from Datadog, Clickhouse, Plaid, and Vanta.

About the Role

As our Product Marketing Manager, you will play a crucial role in shaping and communicating Formal's value proposition to our target market. You'll work closely with our product, sales, and leadership teams to develop and execute marketing strategies that drive growth and establish Formal as a leader in the data security space.

What you'll do

Develop and execute marketing strategies that align with Formal's business objectives and target audiences
Build marketing campaigns (including in-person events, digital events, social/PR, customer marketing) to drive sales pipeline and acquire new customers
Create and maintain product positioning and messaging that differentiates Formal in the market
Produce high-quality marketing collateral, including whitepapers, case studies, blog posts, and sales enablement materials
Work closely with the sales team to develop and refine pitch decks, demo scripts, and other sales tools
Plan and execute product launches, ensuring all teams are aligned and prepared
Analyze marketing performance metrics and provide insights on how to optimize ROI, strategies, and tactics.

What You Need

5+ years of experience in product marketing, preferably in B2B SaaS or cybersecurity industries
Proven track record of successfully launching and marketing complex technical products
Strong understanding of data security, compliance frameworks (e.g., GDPR, CCPA, HIPAA), and cloud technologies
Excellent written and verbal communication skills, with the ability to translate technical concepts into clear, compelling messages for various audiences
Experience working with sales teams to develop effective go-to-market strategies and sales enablement materials
Analytical mindset with the ability to use data to inform decision-making and measure marketing impact
Collaborative spirit with the ability to work effectively across different teams and stakeholders

Nice-to-Haves

Experience working in or with early-stage startups in the security or data management space
Strong project management skills with the ability to manage multiple initiatives simultaneously
Creativity and innovation in developing marketing strategies and content
Passion for technology and staying current with industry trends

Compensation

This role offers cash compensation and a stock options grant.
The positioning of offers within a certain range depends on various factors, including: candidate experience, qualifications, skills, business requirements and geographical location.

Benefits (for U.S.-based full-time employees)

100% medical, dental & vision insurance coverage for you
- Partially covered for your dependents
Flexible PTO