Marketing Analyst Intern - Parts & Service and Customer Experience
At a glance
Junior Marketing Analytics role at Ford Motor Company. Oakville · part-time.
Pay not stated Marketing Analytics salary
growthroles summary, based on the employer's posting.
What you'll do
- Track parts and service marketing through eCommerce activation, dealer sites, Quick Lane operations and customer offers
- Help put parts discount programs and new sales channels into action, supporting analysis and project plans
- Work with the Accessories Manager on dealer feedback, portal changes, pricing analysis and product knowledge materials
- Help plan quarterly customer experience projects and use OneCX feedback to find satisfaction trends and improvement areas
- Keep dealer and consumer communications running across B2B, B2C and eCommerce, and assist with internal controls
What you bring
- You are studying toward an undergraduate or graduate business degree, such as a B.Comm, BBA or MBA
- You bring communication, interpersonal and analytical skills, plus proficiency with Excel, Word and PowerPoint
- You can organize your time and handle assignments independently
Who this fits
This internship is for a student available from May through August 2027 who will return to school in the fall. The role is based in Oakville and requires four in-office days each week. You need Canadian work authorization, and Ford does not sponsor work permits.
From the employer
Ford Motor Company of Canada, Limited is a national manufacturer and distributor of automobiles and automotive service parts headquartered in Oakville, Ontario and is an integral part of the international Ford Motor Company organization.
If you have the drive and want the excitement of a challenging internship, please submit your application no later than Sunday, November 8th. A resume and transcript are required as part of your application.
Candidates must be available May to August 2027 and be returning to school in the Fall.
Work Location: Oakville
Work Model: Hybrid, 4 days in office per week
What You’ll Do
The primary responsibilities for this position include but are not limited to:
Support new 2027 work streams, including parts discount programs and new sales channels for parts, contributing to both analytical work and execution of project plans.
Analyze and report on key areas of Ford's Parts & Service Marketing business, such as eCommerce activation, the wholesale parts industry, Ford Dealer websites, Quick Lane operations, and customer offers.
Partner with the Accessories Manager on initiatives such as:
Preparing, communicating, and reporting on the Dealer Satisfaction Survey
Reviewing the Dealer portal and recommending improvements
Reviewing Dealer-installed option pricing and installation times
Developing, publishing, and communicating Dealer Product Knowledge assets
Conducting Accessories pricing studies and other related analyses
Support development and reporting for additional programs, such as Oil, Tire, and Brake.
Help maintain Dealer and consumer communication platforms across B2B, B2C, and eCommerce channels.
Provide administrative support, including annual internal control requirements.
Collaborate with internal stakeholders — including Ford Protect, Quick Lane, Wholesale, Accessories, and Ford Parts Brand — to understand their needs and support broader department goals.
Support the Customer Experience (CX) Team in planning and executing quarterly projects related to Ford Guest Experience, Learn & Drive, Mobile Service, Pickup & Delivery, and Ford Rewards.
Use the OneCX Guest Feedback Platform to identify trends and uncover opportunities to improve customer satisfaction.
You'll Have:
Basic Qualifications
- Undergraduate or Graduate Business degree (B.Comm, BBA, or MBA) in progress.
Even better you'll have...
- Demonstrated communication, interpersonal, and analytical skills.
- Ability to deliver assignments with a value-add mind-set.
- Strong computer skills including Microsoft Excel, Word, PowerPoint
- Automotive work and previous work experience considered an asset.
- Ability to work independently and manage time effectively
For Undergraduate students, the expected hourly pay range for this position is $22.25 - $30.12
For Graduate students, the expected hourly pay range for this position is $31.72 - $34.89.
This posting is for an existing vacancy within our team.
Ford of Canada is an Equal Opportunity Employer and is committed to a culturally diverse workforce. Accommodations for applicants with disabilities throughout the recruitment, selection and / or assessment processes, where needed, are available upon request. Please inform Human Resources of the nature of any accommodation(s) that you may require.
Candidates for this position must be legally entitled to work in Canada. Ford Motor Company of Canada, Limited does not sponsor work permit application.
We thank all applicants for their interest, but only those selected for an interview will be contacted.