Area Sales Director

Flowers Foods flowersfoods.com Open · verified Sep 21, 2026

North Wales Director Sales Leadership

At a glance

Leadership Sales Leadership role at Flowers Foods. North Wales · $70,000–$80,000 base.

SalaryStated by Flowers Foods

$70,000 – $80,000

Base salary for this role, in USD per year, as published in the posting.

RoleSales Leadership

SeniorityDirector

LocationNorth Wales

Base pay$70,000–$80,000

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Support direct-store-delivery sales and independent distributors across the assigned area
Help distributors manage customer relationships, pursue sales activity, and find new market opportunities
Build key-account relationships that support promotion and display execution
Use digital tools to document execution wins, gaps, and growth opportunities
Work with the Market Vice President and Sales Enablement to assess territory opportunities and refine sales plans using consumer insights

What you bring

At least five years in sales or general management, including experience as a sales representative, distributor, or similar seller
A bachelor's degree in sales or business administration, or comparable experience
A valid driver's license, safe driving history, and the ability to obtain and keep a DOT Medical Card
You must be at least twenty-one years old

Who this fits

This role suits an experienced sales or general-management professional who can support distributors, manage key accounts, and use market information to guide territory decisions. The job is based in North Wales, United States, and requires driving eligibility, a safe record, and a DOT Medical Card. The stated salary range is $70,000 to $80,000 per year.

From the employer

FRESH. FORWARD. FLOWERS.

Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Nature's Own and Wonder to the bold and artisanal flavors of Dave's Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality. Beyond the oven, Flowers Foods fosters a culture that values and reflects Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility. With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery – it's a delightful journey into the heart of flavor and community.

Full-time employees are offered the following benefits:

Comprehensive health and medical benefits
401(k) Retirement savings plan
Professional growth and leadership training
Paid vacation, holidays, and parental leave

Benefits may vary depending on your work location.

Bringing Home the Dough

Competitive pay and bonus opportunities

Full-time employees are offered the following benefits:

Comprehensive health and medical coverage
401(k) Retirement savings plan
Professional growth and leadership training
Paid vacation, holidays, and parental leave

Rising to the Challenge: Position Responsibilities

Flowers Bakeries has an immediate opening for an Area Sales Director.

An Area Sales Director is responsible for supporting DSD (direct store delivery) sales and IDs (Independent Distributors). In this role you will support IDs’ efforts to manage customer relationships, engage in sales activities, grow their customer base, seek new selling opportunities in the market, and track sales data. You will build and maintain solid customer relationships with key accounts, that will help ensure promotion and display execution in the market. Utilizing digital tools, you will be able to show execution wins and opportunities for continued growth.

The Area Sales Director will work with a Market Vice President and the Sales Enablement team to analyze market and territory opportunities to maximize sales, while using consumer insights to adjust sales strategies.

Knead to Know: Preferred Qualifications

5 years of relevant experience in general management or sales. Experience as a sales rep, distributor, or other sales position required.
Bachelor’s degree (preferably Sales or Business Administration) or equivalent experience

Additional Ingredients: Essential Job Requirements

Must be able to acquire and maintain a DOT Medical Card
Valid Driver's License and Safe Driving Record
Must be at least 21 years of age

Salary Range- 70,000.00-80,000.00

We offer a competitive salary and an excellent total rewards package. Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview.

EEO Statement

Flowers is an Equal Opportunity Employer. Flowers encourages all qualified candidates to apply, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status, or people of any other characteristic protected by state or federal law. The job description above outlines the general nature and level of work expected from employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications for this position. Equivalent combination of education, experience, and skills may supplement above minimum job requirements.

If you need assistance with submitting your resume due to a medical condition or disability, please send an e-mail to Janet McLaughlin at Janet.McLaughlin@flocorp.com or .