Brand Marketing Manager

Flow flow.life Open · verified Sep 10, 2026

On-site Riyadh Full-time Manager Brand Marketing

Mid-level Brand Marketing role at Flow. Riyadh · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Turn the KSA content plan into native posts for Instagram, TikTok, YouTube, and LinkedIn
Create short-form videos, reels, stories, and behind-the-scenes content on location and at events
Run photoshoots by coordinating vendors, preparing shot lists, and overseeing on-site production
Build creator partnerships, from talent selection and deliverables through reviews and ongoing relationships
Track results, manage owned timelines and light budgets, and share learnings with leadership

What you bring

Five to eight years in hands-on social, content, or influencer marketing, ideally for a MENA consumer brand
A portfolio or reel showing content you personally made, especially vertical video
Fluent Arabic and English communication, plus strong knowledge of MENA social platforms
A bias toward action, a sharp sense of trends, and practical shooting and editing skills

Who this fits

This role suits a hands-on creator who can execute regional strategy across social, influencer, event, and brand content. You should understand how TikTok, Instagram, Snapchat, and YouTube differ across MENA and be comfortable working on location. The role is onsite in Riyadh, Saudi Arabia.

From the employer

About the Company At Flow, we’re reimagining what it means to live, work, and connect. More than just a real estate company, Flow is a brand, a technology platform, and an operations ecosystem spanning condominiums, hotels, multifamily residences, and office spaces. We’re building a new kind of living experience: one that’s flexible, connected, and designed to create genuine community and real value for the people who call Flow home. Our mission is oneness: prioritizing our residents and their experiences, and fostering connection with ourselves, their neighbors, and the natural world. By putting people at the center of everything we do, we’re creating vibrant, human-centered communities where life, work, creativity, and play all come together in one place.

About the Role

We're building our MENA marketing team and looking for a mobile-first, content-first, influencer-first Brand Marketing Manager to bring our brand to life across social platforms. This is a hands-on execution role of the regional strategy that's owned by MENA marketing leadership. You'll be on the ground turning that strategy into scroll-stopping content, creator partnerships, and day-to-day social presence.

Key Responsibilities

Execute the KSA social and content plan, translating strategy into platform-native content across Instagram, TikTok, YouTube, and LinkedIn.
Shoot social-first content short-form video, reels, stories, behind-the-scenes - on location and at events.
Work closely with the social media team on content calendars, scheduling, and platform strategy.
Plan and execute photoshoots - vendor coordination, shot lists, on-site production.
Recruit, vet, and manage influencer partnerships: identify talent, negotiate deliverables, review output, nurture ongoing relationships.
Work with the Events team to turn influencer events into content - capture and distribute.
Support in building the collateral operation: brand toolkit, templates, sales materials, presentation decks, signage.
Support partnership development with the B2B team - co-branded content, partner marketing, joint activations.
Translate large scale marketing campaigns into content opportunities
Track performance, report on what's working, and feed learnings back to leadership.
Manage timelines and light budgets for the activities you own.

What We’re Looking for

5–8 years hands-on experience in social media, content, or influencer marketing — ideally for a consumer brand in MENA.
A portfolio or reel of content you personally created (not just managed) vertical video especially.
Fluency in the MENA social landscape — how TikTok, Instagram, Snapchat, and YouTube behave differently here.
Strong instinct for trends and a bias for action.
Excellent written and verbal communication in Arabic and English.
Existing relationships with regional creators, agencies, or production talent.
Experience with paid social, analytics tools, or social listening.
Practical creator skills: shooting and editing on CapCut, Premiere, or similar. Good eye for pacing, framing, and sound.

Headquartered in the United States, Flow was established in 2021 with a $350 million investment from Andreessen Horowitz (a16z), the largest individual investment in the venture capital firm's history.

Since entering the MENA region in 2024 via the acquisition of close to one thousand units in Saudi Arabia, the company has become one of the largest owners and operators of residential real estate in the Kingdom.

Joining the company now would mean stepping into a pivotal role at a transformational time. You’ll work alongside a high-caliber team to launch flagship communities, deliver iconic resident experiences, and redefine what it means to call the region home.

Why Join Flow? Headquartered in the United States, Flow was established in 2021 with a $350 million investment from Andreessen Horowitz (a16z), the largest individual investment in the venture capital firm's history.

Since entering the MENA region in 2024 via the acquisition of close to one thousand units in Saudi Arabia, the company has become one of the largest owners and operators of residential real estate in the Kingdom.

Joining the company now would mean stepping into a pivotal role at a transformational time. You’ll work alongside a high-caliber team to launch flagship communities, deliver iconic resident experiences, and redefine what it means to call the region hom