Marketing Automation Specialist
At a glance
Mid-level Email Marketing role at Fit Franchise Brands. Manalapan · full-time · $40,000–$55,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Build and fix automated follow-up workflows for prospective members across more than sixty fitness locations
- Check forms, messages, links, and workflow steps before each campaign goes live
- Draft and revise emails and promotional texts for members and prospects
- Make Canva graphics and help get marketing campaigns ready to launch
What you bring
- You bring careful organization, sound judgment, and dependable follow-through
- You write clearly and naturally, and can learn unfamiliar software
- You’re willing to ask questions, use feedback, and keep improving
Who this fits
This entry-level opportunity suits someone ready to learn marketing through hands-on automation work; prior experience is welcome but not required. You’ll work in person in Manalapan, with Fridays remote.
From the employer
Marketing Support Coordinator
FIT Franchise Brands | Full-time | $40,000–$55,000/year
Manalapan, NJ | In person, with Remote Fridays
About Us
FIT Franchise Brands is the parent company of MAX Fitness & Wellness and Farrell’s eXtreme Bodyshaping, where members improve their health through group workouts, nutrition guidance, and community support.
Our corporate team helps franchise owners grow through marketing, technology, training, and operational support.
The Opportunity
If you have ambition, drive, and a desire to learn marketing from the ground up, this is a place to build your skills and grow your career.
Your main focus will be managing GoHighLevel, the software 60+ fitness businesses use to track prospective members and automate follow-up. You’ll build and maintain workflows that send emails and texts, create reminders for staff to call, and help people book their first class.
Experience is helpful, not required. We’ll train the right person.
What You’ll Do
Build, update, and troubleshoot workflows for 60+ fitness locations.
Test forms, messages, links, and workflow steps before campaigns launch.
Write and update emails and promotional texts.
Create Canva graphics and help prepare and launch campaigns.
What We’re Looking For
Initiative and reliable follow-through.
Strong attention to detail and organization.
Critical thinking and problem-solving skills.
Comfort using technology and learning new software.
Clear, natural writing that sounds human in the AI era.
Willingness to ask questions, apply feedback, and improve.
Familiarity with Microsoft 365, Canva, and ChatGPT or Claude is helpful. Relevant internships, coursework, personal projects, and marketing experience are welcome. GoHighLevel, HubSpot, Mailchimp, or similar platform experience is a plus.
Benefits
Remote Fridays year-round; 3 PM Summer Fridays from Memorial Day through Labor Day.
Company pays 70% of medical premiums, plus dental, vision, and life insurance options.
401(k) with company match.
15 PTO days annually, with up to five days carried over.
Professional development and advancement opportunities.
Complimentary MAX Fitness & Wellness or Farrell’s membership.