Marketing Automation Manager (GoHighLevel or Similar Platform)
At a glance
Manager-level Email Marketing role at Fit Franchise Brands. Manalapan · full-time · $55,000–$65,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Run GoHighLevel or a comparable platform, building and improving workflows, triggers, pipelines, calendars, forms and automations
- Set up new franchise locations and internal clients, including accounts, access, integrations and campaign-ready configurations
- Write, launch and check SMS and email promotions, then adjust them based on results, feedback or operational needs
- Diagnose delivery, tagging, integration and automation problems, and resolve platform questions for internal teams
- Record platform workflows and operating standards so systems stay organized across locations
What you bring
- At least two years using GoHighLevel or a closely comparable marketing automation platform in hands-on work
- Practical experience managing automations, SMS and email campaigns, pipelines, calendars, forms and client onboarding
- A solid grasp of SMS compliance, email practices and deliverability
- You can identify platform problems independently and put fixes in place
Who this fits
This manager role suits someone with direct, day-to-day platform experience who can own setup, campaigns and troubleshooting. The job is based in person at the Manalapan, New Jersey office, with remote hours on Fridays.
From the employer
Salary: $55,000–$65,000 (based on experience)
Location: In-Person (Full-Time) in our Manalapan, NJ office
Company: FIT Franchise Brands
About the Role
FIT Franchise Brands is seeking an experienced Marketing Automation Manager to own and manage our communications platform for our internal marketing agency. This role is responsible for the execution, reliability, and optimization of SMS and email marketing across multiple franchise brands and locations.
Our primary platform is GoHighLevel, or a functionally equivalent marketing automation and CRM platform (e.g., HighLevel, Etison LeadConnector, or similar agency-grade systems). We are seeking someone who can step in and manage automations, onboarding, and troubleshooting with confidence from day one.
Key Responsibilities
Platform Ownership & Automation
Serve as the primary internal expert for GoHighLevel (or similar marketing automation platform)
Build, manage, and optimize workflows, triggers, pipelines, calendars, forms, and automations
Troubleshoot issues related to SMS/email delivery, automation logic, tagging, and integrations
Maintain platform structure and best practices across multiple accounts or locations
Onboarding & Account Setup
Onboard new franchise locations and internal clients into the platform
Configure accounts, pipelines, calendars, automations, permissions, and integrations
Ensure users are properly set up and able to execute campaigns effectively
Campaign Execution & QA
Write, build, and deploy SMS and email campaigns tied to marketing promotions
Perform quality assurance before launches to ensure messaging, timing, and logic are correct
Make real-time adjustments based on performance, feedback, or operational needs
Internal Support & Collaboration
Act as the go-to resource for platform troubleshooting and questions
Communicate clearly with internal stakeholders when issues arise and resolve them efficiently
Document workflows, standards, and processes as needed to support scale
Required Experience (Non-Negotiable)
2+ years of hands-on experience with GoHighLevel or a highly similar marketing automation platform
Direct experience building and managing:
Automations & workflows
SMS and email campaigns
Pipelines, calendars, and forms
Client or account onboarding
Strong understanding of SMS compliance, email best practices, and deliverability
Ability to independently diagnose and resolve platform issues
This role requires real, day-to-day platform experience. Candidates without hands-on automation platform experience will not be considered.
Preferred Experience
Experience in a marketing agency or multi-location business
Familiarity with franchise or multi-brand environments
Strong SMS and email copywriting skills
Experience supporting multiple clients or internal stakeholders simultaneously
What Success Looks Like in This Role
Campaigns are launched accurately and on time
Automation and delivery issues are resolved quickly and proactively
New locations are onboarded smoothly with minimal friction
Internal teams rely on you as the platform expert
Systems are organized, documented, and scalable
Why FIT Franchise Brands
Established franchise organization with multiple national fitness brands
In-house marketing agency with real execution and ownership
High-impact role with autonomy over a critical system
Practical, results-driven environment—no fluff
Compensation & Benefits
- Competitive salary: $55,000–$65,000
- Health, dental, and vision insurance
- Life insurance
- 401(k) with company match
- Complementary membership to one of our fitness brands
- Paid time off and holidays
- Collaborative, in-person work environment
- Remote Friday hours
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