Marketing Data Analyst

First Advantage Open · verified Sep 22, 2026

IN_Virtual Full-time Mid-level Marketing Analytics

At a glance

Mid-level Marketing Analytics role at First Advantage. IN_Virtual · full-time.

Pay not stated Marketing Analytics salary

RoleMarketing Analytics

SeniorityMid-level

LocationIN_Virtual

EmploymentFull-time

PostedJul 8, 2026 · 2mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Combine Salesforce, HubSpot, web, advertising, and other data with SQL to assess B2B funnel performance
Own reporting and data governance for Salesforce.com and HubSpot, including dashboards and marketing data flows
Automate reports covering lead velocity, MQL-to-SQL conversion, attribution, channel ROI, and account engagement
Turn questions from Marketing, Sales, and Operations into analyses, then present findings for decisions
Evaluate digital, email, event, and content campaigns to improve spending and future planning

What you bring

At least four years applying critical thinking, data analysis, and sales or marketing engagement at work
A bachelor’s degree, ideally supported by substantial mathematics or statistics coursework
Advanced SQL ability across complex datasets, plus hands-on Salesforce.com and HubSpot experience
Experience defining stakeholder requirements and delivering reporting that supports business needs
Strong analytical communication, including statistical analysis, A/B testing, ROI measurement, and technical presentations for nontechnical audiences

Who this fits

This role suits a mid-level marketing analytics professional who can work across B2B data, CRM systems, campaign measurement, and stakeholder communication. You’ll need to work virtually from India and handle multiple projects in a fast-paced environment.

From the employer

Responsibilities:

Data Synthesis & Analysis: Extract, combine, and analyze large datasets from multiple sources (Salesforce, HubSpot, web analytics, ad platforms) using SQL to uncover trends, diagnose performance, and measure marketing effectiveness across the B2B funnel.
CRM & MAP Stewardship: Lead the reporting and data management for Salesforce.com and HubSpot. Ensure data integrity, build foundational dashboards, and serve as the go-to expert for marketing data structure and flow.
Reporting & Dashboarding: Build, maintain, and automate clear, compelling dashboards and reports to track key B2B metrics (e.g., lead velocity, MQL-to-SQL conversion, campaign attribution, channel ROI, account engagement).
Stakeholder Collaboration: Interface with Marketing, Sales, and Operations teams to gather requirements, translate business questions into analytical projects, and present findings to drive strategic decisions.
Campaign & Channel Performance: Conduct deep-dive analyses on integrated marketing campaigns (digital, email, events, content) to evaluate performance, optimize spend, and guide future strategy.

3+ years of experience in a marketing analytics, business intelligence, or data analysis role with a focus on B2B marketing.
Advanced proficiency in SQL for data extraction, transformation, and joining complex datasets from multiple databases.
Hands-on experience with Salesforce.com and HubSpot – including deep understanding of core objects, fields, campaign tracking, and reporting modules.
Proven ability to collaborate with stakeholders, define requirements, and implement reporting solutions that meet business needs.
Superb attention to detail, a passion for data integrity, and the ability to manage multiple projects in a fast-paced environment.
Strong analytical and storytelling skills with experience in statistical analysis, A/B testing, and ROI measurement.
Excellent communication and presentation skills for interacting with all levels of leadership.
Education: Bachelor’s degree required; Business, Economics, Mathematics, Statistics, Communications majors all work well. Preferably with significant coursework in mathematics or statistics.
Experience: This role within Marketing Operations requires a minimum of 4 years of solid work experience in a role that required critical thinking skills, data analysis, and sales & marketing engagement. Demonstrated ability to write and present technical concepts to non-technical

We have great people here and are looking for more. Come join us!

Equal Employment Opportunities at First Advantage
First Advantage is an equal opportunity employer. We are committed to providing a workplace and recruitment process that is free from unlawful discrimination, harassment, and retaliation. Employment decisions at First Advantage are based solely on qualifications, merit, and business needs. We do not discriminate in any aspect of employment on the basis of race, color, national origin, ancestry, citizenship, religion, creed, sex, gender identity, gender expression, sexual orientation, marital or family status, pregnancy, age, physical or mental disability, medical condition, genetic information, veteran or military status, or any other characteristic protected by applicable law.