Web3 Ecosystem Manager
At a glance
Mid-level Channel & Partnerships role at Finoverse. Hong Kong, Hong Kong SAR, China · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Build Web3 marketing plans and promotional materials, then publish content through social media and EDM
- Grow relationships with Web3 communities, influencers, partners, and other key ecosystem stakeholders
- Measure campaign results, report on performance, and use the findings to improve future marketing
- Plan and host Web3 conferences, VIP gatherings, seminars, and business networking receptions
- Shape event agendas and recruit speakers who fit each event's subject and goals
What you bring
- A marketing, journalism, public relations, or related bachelor's degree
- At least five years in digital marketing and content management for Web3, blockchain, or cryptocurrency
- Working knowledge of blockchain, DeFi, NFTs, and the wider Web3 landscape
- Professional fluency in English, Cantonese, and Mandarin
Who this fits
This role suits a multilingual Web3 marketer who can combine content work, community relationship-building, campaign analysis, and event delivery. You should be comfortable approaching speakers and VIPs, coordinating several projects, and working both independently and with a team in a fast-moving setting. The position is onsite in China.
From the employer
Finoverse (formerly FINNOVASIA)
https://www.finoverse.com/
Finoverse, formerly known as Finnovasia, is one of Asia's largest fintech communities, bridging the gap between traditional finance (tradfi) and the emerging world of fintech, Web3 and AI.
Finoverse provides world-class experiential events featuring leaders from across the industry. We bring together on one platform all the players from across the FinTech ecosystem - from regulators to entrepreneurs, big banks to start-ups, and technology to traditional finance. Through our 60+ curated global conferences and events like Hong Kong FinTech Week and Kuala Lumpur FinTech Event, we connect over 70,000 senior-level fintech professionals from 85+ countries.
We've also successfully hosted the Finoverse Arabia tour, bringing together APAC and MENA's Finance and Web3 experts to foster collaboration and connections between Dubai, Hong Kong, and Asia. We also organized the highly impactful Radical Finance Asia Conference, exploring the digital trends of the Web3 ecosystem and their impact on traditional finance. This event provided valuable insights into tradFi, virtual assets, Web3, and AI.
Making a Positive Impact is in Our DNA
We innovate in what we do and who we are as individuals. Finoverse empowers and unites those who share the same core values as us to make positive contributions and instill transformative changes in our network and community.
Join a fast-growing company that’s expanding around the world!
At Finoverse, we share an energetic and welcoming culture where success is recognised. You will work with driven, talented, and fun people from diverse cultures and international experiences. We want people ready to do the best work of their lives, while growing in a supportive and creative environment. We need your new ideas and value your personal growth and well-being.
Our work brings us daily contact with the world’s top business leaders, speakers, industry visionaries, government leaders, and more. We work with over 2000 international clients from different industries and sectors and bring exceptional ideas and values to various events and projects.
Your role at Finoverse
Develop and execute comprehensive marketing strategies and promotional materials (Web3-focused).
Create, curate, and manage engaging content across various channels, including social media and EDM.
Build and nurture relationships with Web3 communities, influencers, and industry partners.
Identify, establish and nurture strategic partnerships with key stakeholders and organizations within the Web3 community.
Analyze marketing performance metrics and generate reports to optimize future campaigns.
Stay updated on industry trends, competitors, blockchain, DeFi, NFTs, and other Web3 developments to ensure content relevance.
Responsible for planning and hosting various events, including conferences, VIP gatherings, global seminars, and business networking receptions (Web3-focused).
Collaborate with stakeholders to define the agenda that meets the event's goals.
Research and identify potential speakers who align with the event’s theme.
Drive innovation in marketing approaches tailored for the decentralized Web3 ecosystem.
Who you are
Bachelor’s degree in Marketing, Journalism / Public Relations, or related field
At least 5+ years of experience in digital marketing and content management within the Web3, blockchain, or cryptocurrency sectors.
Strong understanding of blockchain technology, DeFi, NFTs, and the broader Web3 ecosystem.
Excellent writing, editing, and communication skills.
Experience with community engagement and building relationships with industry influencers.
Creative thinking and the ability to develop innovative content ideas.
Strong organizational skills and ability to manage multiple projects simultaneously.
Capable of working in a fast-paced, dynamic environment with a proactive approach.
Strong teamwork and collaboration skills, previous experience working in startups or small teams would be a plus
Proficient in English, Cantonese, and Mandarin
Abilities we are looking for
Creative mindset and ability to implement an effective marketing strategy
Outstanding communication and coordination skills, with the confidence to engage new speakers and VIPs
A confident and approachable individual who prioritizes the experiences of VIPs and speakers
Strong analytical abilities
Detail-oriented with excellent time management skills, capable of handling multiple tasks effectively
Eager to learn and open to taking on new challenges
A collaborative team player who can also work independently
Ability to thrive under pressure and a commitment to exceeding expectations
Enjoys working in a fast-paced environment
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