Product Marketing Manager

Finch tryfinch.com Open · verified Sep 19, 2026

Hybrid San Francisco Full-time Manager Product Marketing

Mid-level Product Marketing role at Finch. San Francisco · full-time · $140,000–$150,000 base.

SalaryStated by Finch

$140,000 – $150,000

Base salary for this role, in USD per year, as published in the posting.

This role, from FinchOur estimate for the market: $157,500–$205,625

Below the market median of $180,000 for mid-level product marketing roles in San Francisco.

Worked out from 56 postings that stated pay, median $180,000. Last updated Sep 19, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Learn Finch’s product suite deeply and turn it into demos, feature spotlights, and other assets
Lead new-feature launches from planning through delivery, coordinating release details and customer communications
Research industries and personas, then shape positioning and messaging for each audience
Create thought leadership, webinars, one-pagers, decks, and campaign content that supports demand
Equip Sales and Customer teams with competitive tools, onboarding materials, expansion programs, and co-marketing

What you bring

Bring at least three years in product marketing, including work with technical or developer audiences
Own launches end to end and coordinate stakeholders through the product release cycle
Turn technical complexity into plain English across writing, presentations, and visual communication
Use customer interviews and sales-call analysis to uncover insights and build empathy
Show curiosity about payroll, benefits, and HR technology, with a hands-on startup approach

Who this fits

You’ll suit a curious self-starter who works well in a fast-moving, small-team environment and can align Product, Sales, Success, Partnerships, and Marketing. The role is based in San Francisco with hybrid attendance required at least three days each week. You may also attend tradeshows and other events occasionally.

From the employer

About FinchWe are on a mission to revolutionize employment by building the infrastructure that powers every facet of work. To do this, we're looking for individuals who think about problems holistically and in-depth, who are relentlessly curious, self-starters, and determined to drive ideas from inception through to completion.
Finch is a Series B company backed by a fantastic set of firms, angels, and our developers including General Catalyst, Menlo Ventures, Homebrew, BoxGroup, YCombinator, Charley (1st business hire at Plaid), Sima (ex-Head of Biz Dev at Plaid), Henrique + Pedro (co-CEOs at Brex), Jeff + Wayne (co-CEOs at Digits), Immad (CEO at Mercury), Sam (CEO at Vouch Insurance), Karim (CTO at Ramp), and more.
About Our TeamWe're a team of problem solvers who aren’t afraid to challenge assumptions. We value velocity, curiosity, empathy, and diverse perspectives. Everyone on the team is excited about the scope of the problems we address and the potential impact our work can have on the global workforce. We realize that the value we provide comes with great responsibilities, and therefore make security and privacy our highest priorities.
We come from a diverse set of backgrounds and each member brings different skills to the group. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and potential will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns.

About The Role

As a Product Marketing Manager at Finch, you’ll join a small, high-impact team that works closely with Product, Sales, and Success. You’ll play a central role in shaping go-to-market strategy, translating product capabilities into compelling narratives, and driving cross-functional alignment for programs across the full customer lifecycle.

You’ll be expected to develop deep product knowledge and customer empathy, communicate confidently—both in writing and in presentations—and thrive in a fast-paced environment.

What You'll Do

Understand the Finch product suite in-depth to help build content including demos, product feature spotlights, and other assets.
Own the creation and execution of product launches for new features.
Research, build, and adapt positioning and messaging for new industries and personas.
Convert key messages into high fidelity externally-facing content, including thought leadership content, webinars, one pagers, pitch decks and more for various audiences
Support Marketing campaigns with industry, persona, and product-focused content that can be leveraged to generate and nurture leads.
Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against competitors and the status quo.
Partner with Customer to build onboarding resources, expansion campaigns, and co-marketing content that accelerates adoption.
Occasionally attend tradeshows and other events to gather market insights and connect with customers directly.

What You'll Bring

3+ years of product marketing experience.
Experience marketing to a technical or developer audience.
Experience owning product launches end-to-end; ensuring team members work collaboratively to fulfill goals and objectives.
Comfortable coordinating the product release cycle, emphasizing key factors such as documentation and customer communications.
Comfortable collaborating with sales to build one pagers, competitive battlecards, and other resources.
Experience conducting customer interviews and analyzing sales calls to build empathy and deliver product insights.
Genuine curiosity about payroll, benefits and the HR ecosystem—unafraid to dive into the nitty gritty technical details.
Great at simplifying complex technical requirements into plain English.
A willingness to roll up your sleeves, get scrappy, and get it done—we are a startup after all!

Success Looks Like

Communication — Convert complex ideas into clear, compelling stories through exceptional written, oral, and visual communication skills
Public Speaking — Comfortable with presenting to large groups internally and externally
Research — Ability to identify and effectively translate market trends and competitive analysis into meaningful insights for the team
Problem Solving — Tactically address problems and cut through ambiguity
Cross-Team Collaboration— Manage projects across stakeholders in Sales, Partnerships, Customer Success, and Product

Nice to Have

Experience marketing to enterprise customers, ideally in a technical, API, or integrations product space.Experience selling to product managers, developers, or technical audiences
Familiarity with HR Technology platforms; specifically payroll, benefits, or retirement

What We Offer

Competitive equity with a 10-year exercise window
Full medical, dental, and vision coverage (100% for employees, 85% for dependents)
Unlimited PTO (with a 3-week minimum)
401(k) plan
Regular team offsites and meetups
Hybrid work: 3+ days/week in our SF Office

Finch is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.