Trade Marketing Category Development Manager - Nutella & Premium Chocolate
At a glance
Mid-level Trade Marketing role at Ferrero. İstanbul.
Pay not stated Trade Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own Nutella and Premium Chocolate category planning across retail channels
- Turn market, shopper, trade, and competitor findings into category growth plans
- Create selling stories, category vision, and commercial arguments from shopper insights
- Set placement rules, planograms, and shelf principles for checkout and secondary displays
- Partner with Marketing on innovation projects and apply category governance locally
What you bring
- A bachelor’s degree is required for this role
- At least five years in Trade Marketing, Category Management, Sales Development, or a similar commercial position
- Strong Excel and PowerPoint capability, plus the ability to convert analysis into action
- Fluent Turkish and English communication, written and spoken
- Experience with Nielsen or comparable market intelligence software is advantageous
Who this fits
You’ll suit a commercially oriented manager who connects Sales and Marketing, handles category ownership, and turns shopper evidence into decisions. The role is based in Istanbul and requires fluent Turkish and English. You’ll work with Marketing on new product development and with stakeholders across category and commercial planning.
From the employer
About the Role:
We are looking for a Trade Marketing Category Development Manager to lead the development and execution of category strategies that drive sales growth across retail channels for two of Ferrero Türkiye's key categories: Nutella and Premium Chocolate.
Based in Istanbul, this role reports directly to the Trade Marketing Channel & Category Development Manager. If you enjoy working at the intersection of Sales and Marketing, turning shopper insights into actionable strategies, and contributing to the growth of iconic brands, we encourage you to apply.
Main Responsibilities:
- Support the strategic development of Trade Marketing initiatives by enhancing category management capabilities, facilitating innovation launches, and ensuring trade and shopper perspectives are fully integrated into business plans
- Act as the primary point of contact and category owner for the assigned categories
- Develop and execute effective medium- and long-term local category strategies aligned with Ferrero Marketing guidelines, including visibility objectives and growth initiatives, to maximize category performance
- Strengthen the performance of existing portfolios in established markets and channels while defining and implementing activation guidelines for emerging channels and growth opportunities
- Establish and optimize category management tools, processes, governance models, and meeting routines to elevate local capabilities and best practices
Monitor and analyze market, shopper, trade, and competitor data to identify business opportunities and develop category growth plans - Develop category growth selling stories and category vision based on shopper insights, market dynamics, and business opportunities, translating them into compelling selling arguments to support commercial decision-making and customer engagement
- Collaborate closely with Marketing teams on New Product Development (NPD) projects, ensuring that shopper insights, category dynamics, and market trends are effectively reflected in innovation strategies
- Define and implement category placement guidelines, including planogram development and shelf optimization principles across shelves, checkout areas, and secondary display locations, to maximize visibility, shopper engagement, and sales performance
- Manage shopper KPI analysis and interpretation for assigned categories, translating insights into actionable recommendations to support category development and commercial decisions
About You:
- Bachelor's degree
- Preferably 5+ years of experience in Trade Marketing, Category Management, Sales Development, or similar commercial roles
- Experience with Nielsen and other market intelligence tools is an advantage
- Strong analytical skills with the ability to transform insights into strategic actions
- Excellent communication, stakeholder management, and interpersonal skills
- Proactive, results-oriented, and capable of working effectively in a dynamic environment
- Advanced proficiency in Microsoft Office applications, particularly Excel and PowerPoint
- Fluent in both English and Turkish, with strong verbal and written communication skills
What We Offer:
Careers with caring built in - discover our benefits here.
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
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