National Key Account Manager - Omni Channel
At a glance
Mid-level Account Management role at Ferrero. Pune.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Lead sales delivery for assigned modern trade accounts, monitoring execution and taking action to capture growth opportunities
- Set account plans with category and channel managers, including volume goals, brand activations, seasonal plans and chain spend
- Negotiate annual terms and joint business plans with modern trade chains, then track monthly progress against agreed targets
- Manage promotions and in-store availability, visibility and activations, checking sales outcomes against promotional spend
- Coordinate customer forecasts and delivery plans with logistics, and coach team members through mentoring and training
What you bring
- A bachelor’s degree in economics or marketing, plus at least three years in key account roles
- Experience handling the online side of modern trade accounts, with a record of meeting sales targets
- Fluency in English and experience across category, customer and channel marketing
- Working knowledge of commercial software, including Excel and PowerPoint, and of profit-and-loss management
Who this fits
This role suits an experienced key account manager who can handle modern trade and online account work, sales planning and commercial negotiations. The position is based in Pune, India, and includes coaching and developing team members.
From the employer
About the Role:
If you’re looking for a role with variety, this is it. As a National Key Account Manager your main focus will be to drive sales development across a number of clients. You’ll work alongside the head of Accounts to build brilliant relationships with a breadth of clients define sales strategies, targets, programs, commercial initiatives and promotional policies.
Main Responsibilities:
Volume Delivery:
- Responsible for the overall performance of assigned Modern Trade key accounts
- Deliver the overall sales objectives, supervises, fine-tunes and monitors the execution and to take pro-active initiatives to cease every opportunity to increase the sales in accordance with the companies’ policies and strategies
- Have the experience of managing Omni arm of MT accounts or exposure to Ecommerce channel to manage the online business too. Media and shopper journey understanding on Omni would be preferred
Develop business plan:
- Work closely with category Managers in making volume plans
- Planning visibility, activations for festivals & events for each brand as per the category plans
- Prepare plans on the spends needed for each chain with Channel Manager
- Seasonal Excellence – Drive seasonal Business and execution
Negotiation with MT Chains for TOT & JBP
- Developing a tactical bridge to help support the shift
- Work the plan month on month for achievement of numbers planned
- JBP & TOT Closure
Developing people
- Identifying high potential people in the team and continuously mentor them
- Evaluating them on the requirements of the next level
- Provide on the job training as well as classroom training on periodic basis
Managing spends in MT chains
Tracking activities for
- Sales hence ROI
Promo Management
In-store execution (Availability, visibility & activations)
- Work with logistics to plan, analyze, and forecast customer's needs and to ensure on-time and complete delivery
- Coordinate with Category Manager on visibility /activation execution
- Work closely with NSOM to ensure Availability and Fill Rates
About You:
• Min. Bachelor’s Degree in Economics or Marketing
• At least 3 years’ experience in similar roles as KAM with an exposure to Omni part of the channel accounts
• Fluency in English
• Proven sales experience with a track record of hitting targets
• Experience in category, customer and channel marketing
• Knowledge of commercial and office software (e.g. Excel, PowerPoint)
• Knowledge of the P&L
What We Offer:
Careers with caring built in - discover our benefits here.
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
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