Key Account Manager - Traditional Trade
At a glance
Manager-level Account Management role at Ferrero. Bucharest.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Grow your assigned Traditional Trade accounts by building commercial plans and delivering sales targets
- Negotiate with customers and distributors, manage agreements, and find ways to expand the business
- Plan sales, forecast results, and track performance against business objectives
- Coordinate with Marketing and Sales teams on in-store merchandising, promotions, secondary placements, and product freshness
- Visit stores to assess execution and competitor activity, then use customer and market insights to improve results
What you bring
- You have four to seven years in sales, key account management, trade marketing, or a similar FMCG commercial role
- You can negotiate, build customer relationships, and work with sales plans, forecasts, and performance results
- You are fluent in written and spoken English and proficient with Microsoft Office, especially Excel and PowerPoint
Who this fits
This role suits a commercially focused account manager who enjoys customer partnerships, data-led planning, and staying close to in-store execution. Regular travel is part of the role, and experience with distributors and Traditional Trade customers is an advantage.
From the employer
About the Role:
As a Traditional Trade Key Account Manager, you will play a key role in driving the growth of some of the world's most loved brands across a dynamic and evolving market. Working at the heart of our commercial organization, you will help strengthen customer relationships, unlock new business opportunities, and ensure our products are consistently available and visible where consumers shop every day.
Main Responsibilities:
As the owner of your assigned customer portfolio, you will drive the growth of Ferrero's business in the Traditional Trade channel, developing and executing commercial plans that deliver ambitious sales targets and strengthen our market presence.
You will build and maintain strong relationships with customers and distributor partners, lead commercial negotiations, manage contracts, and identify opportunities for sustainable business growth. Through effective planning, forecasting, and performance monitoring, you will ensure the successful delivery of business objectives while continuously seeking opportunities to expand Ferrero's footprint in the market.
Working closely with Marketing, Trade Marketing, and Sales teams, you will bring our brands to life in-store by ensuring excellence in merchandising, promotional execution, secondary placements, and product freshness. You will leverage market insights and customer knowledge to support strategies that increase visibility, drive category growth, and create value for both Ferrero and its customers.
Through regular market visits and store checks, you will stay close to consumers and customers, monitor competitive activity, identify emerging trends, and continuously improve execution and business performance. You will also collaborate closely with distributor teams, helping to ensure alignment with Ferrero standards and supporting the consistent delivery of commercial excellence across the market.
About You:
You are a commercially driven professional who enjoys building strong partnerships, identifying growth opportunities, and turning plans into results.
You bring 4-7 years of experience in Sales, Key Account Management, Trade Marketing, or a similar commercial role within the FMCG industry. Experience working with distributors and customers within the Traditional Trade channel will be considered a strong advantage.
You combine strong negotiation and relationship-building skills with a solid understanding of sales planning, forecasting, and business performance management. You are comfortable working with data and transforming insights into actions that support business growth.
You are fluent in English, both written and spoken, and are proficient in the full Microsoft Office package, particularly Excel and PowerPoint, which you use confidently for analysis, reporting, and business presentations.
Most importantly, you bring a proactive mindset, a strong sense of ownership, and the drive to make an impact in a fast-paced and entrepreneurial environment. You enjoy being close to the market and are willing to travel regularly to maintain strong customer relationships and stay connected to execution realities.
What We Offer:
Careers with caring built in - discover our benefits here.
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
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