Brand Manager
At a glance
Mid-level Brand Marketing role at Ferrero. Zagreb.
Pay not stated Brand Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own local category and brand results while adapting central strategies for consumer and retail conditions
- Coordinate launches and campaigns with Trade Marketing, Sales, Finance, Quality, and Supply Chain
- Track campaign results and category KPIs, then share local findings with the central team
- Run the marketing calendar, budget, and seasonal promotional alignment across eight Balkans markets
- Brief creative and media agencies on locally relevant, brand-consistent assets and initiatives
What you bring
- A university degree in Economics, ideally with marketing focus, is required
- At least three years of brand management experience, preferably in FMCG
- Strong English communication, Microsoft Office capability, and analytical project management skills
- You take initiative, communicate well, and contribute as a self-motivated team player
Who this fits
You’ll suit a brand marketer who can manage portfolio execution, localize central plans, and coordinate multiple functions across Balkans markets. The role is based in Zagreb and covers eight markets. It is a fixed-term maternity-leave replacement.
From the employer
About the Role:
As a Brand Manager you will be responsible for preparing, developing, and managing marketing activities across eight (8) Balkans markets. This includes overseeing the entire product portfolio, developing marketing plans, coordinating product launches, evaluating marketing effectiveness, and driving category/brand development.
Location: Zagreb, Croatia (replacement for maternity leave)
Main Responsibilities:
Take full responsibility for the category/brand execution and performance within the local market.
Adapt and localize centrally developed brand strategies to fit local consumer needs, retail landscape, and market dynamics.
Coordinate product launches and campaign rollouts with cross-functional teams, including Trade Marketing, Sales, Finance, Quality, and Supply Chain.
Ensure timely and consistent execution of all marketing activities in line with brand guidelines.
Monitor and analyze the performance of marketing campaigns and category KPIs, providing local insights and feedback to the central team.
Manage the local marketing calendar and ensure strong alignment with key seasonal periods and promotional plans.
Oversee the local marketing budget, ensuring proper allocation and cost control across all activities.
Collaborate with creative and media agencies for the execution of assets, ensuring they are locally relevant and on-brand.
Drive brand development initiatives to enhance market presence.
What do we look for in our ideal candidate?
University degree in Economics is a must, ideally with a passion or specialization in Marketing.
3+ years of previous experience in brand management, preferably within the FMCG sector.
Excellent knowledge of English languae, spoken and written
Strong skills in Microsoft Office; knowledge of Nielsen is beneficial.
Strong analytical skills, excellent communication and project management abilities
Ability to take initiative and act pro-actively
Team player with good self-motivation and positive attitude
What We Offer:
Employment contract for a definite period, replacement for maternity leave.
Work experience within a successful international company.
Competitive financial package.
Pleasant and professional working environment.
Dynamic surroundings in which you can realize your own potential and show proactive, individual approach.
Careers with caring built in - discover our benefits here.
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
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