Brand Manager

Ferrero ferrero.com Open · verified Sep 19, 2026

Hong Kong, HK, HK Manager Brand Marketing

Mid-level Brand Marketing role at Ferrero. Hong Kong, HK, HK.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape and deliver yearly brand plans for Hong Kong and Taiwan, tied to growth goals
You'll turn consumer, market and competitor findings into clear actions for the brand
You'll run campaigns across ATL, BTL, digital, social, influencer and shopper channels
You'll guide agencies, activations, events and launches with Commercial, Finance and Supply Chain
You'll manage portfolios, packaging, budgets and launch economics while tracking return and cost

What you bring

You hold a university degree in marketing, business or a related field
You bring substantial experience in brand strategy, integrated marketing, portfolio work and product launches, ideally at an FMCG multinational
You can convert consumer, market and commercial data into practical business decisions
You communicate and present well in English, with fluency in Cantonese
You have advanced MS Office skills; Nielsen Answers and SAP experience is a plus

Who this fits

This suits a collaborative brand marketer who can influence across functions, markets and a matrix organization. You'll work closely with Hong Kong, Taiwan and wider Ferrero Asia Pacific teams while managing multiple priorities in a fast-moving environment. Cantonese fluency is required.

From the employer

About the Role:

The Cluster Brand Marketing Manager HK/TW role leads the development, execution and evaluation of annual brand plans, working closely with regional marketing teams and local business stakeholders. The role is responsible for delivering integrated 360° marketing plans across ATL and BTL activities, consumer activations, brand events, portfolio management, packaging development, product launches and media support. This is a highly collaborative role within a matrix organization, requiring close partnership with teams across Hong Kong and Taiwan, as well as the wider Ferrero Asia Pacific region.

Main Responsibilities:

Develop and execute annual brand plans and 360° marketing strategies to achieve business and brand growth objectives
Monitor brand, consumer, market and competitor performance, translating insights into actionable recommendations
Lead integrated marketing campaigns across ATL, BTL, digital, social media, influencer and shopper marketing channels
Manage agency partners to deliver effective campaigns, activations, events and content initiatives
Drive in-store activations and shopper programs in collaboration with Trade Marketing and Commercial teams
Manage product portfolio performance, forecasting and growth opportunities
Develop business cases, pricing strategies and P&Ls for new product launches and portfolio initiatives
Lead end-to-end product launches, coordinating cross-functional teams including Commercial, Finance and Supply Chain
Oversee packaging development and product documentation to ensure compliant and timely market launches
Partner with regional and global teams to ensure alignment with brand strategy and leverage best practices
Manage brand budgets, marketing investments and financial performance, ensuring strong ROI and cost control
Present brand strategies, business plans and performance updates to senior stakeholders and cross-functional teams

About You:

University degree in Marketing, Business, or a related discipline
Significant experience in brand strategy, integrated marketing, portfolio management, and product launches, preferrably with FMCG MNC
Strong analytical skills with the ability to transform consumer, market, and commercial data into clear business actions
Commercial acumen and analytical thinking, project management and delivery excellence
Strong stakeholder management, communication, and presentation skills with ability to influence and collaborate across functions and markets
Ability to work effectively in a dynamic, fast-paced environment and manage multiple priorities
Agility, proactivity, accountability, solution-oriented approach and commitment to delivering results
Advanced MS Office skills. Experience with Nielsen Answers and SAP systems is an advantage
Excellent written and verbal communication skills in English, fluency in Cantonese is required

What We Offer:

Careers with caring built in - discover our benefits here.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.