Assistant Brand Manager
At a glance
Manager-level Brand Marketing role at Ferrero. Pune.
Pay not stated Brand Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build and track marketing plans for your assigned brand, then recommend changes based on results against targets
- Use research data on sales, freshness, prices, stock and market share to monitor brand performance and consumer shifts
- Review campaign results, occasion activity, SKU performance and brand KPIs, then share Nielsen findings with Sales
- Brief advertising agencies on positioning and communication needs, supporting the Brand Manager’s advertising plans
- Work with Trade Marketing, Logistics and Legal to track sales-plan variances and secure required approvals
What you bring
- You hold an MBA in Marketing
- You have four to seven years of marketing experience
- You communicate fluently in English
- You bring advanced Excel skills, including pivot tables and lookups
Who this fits
This role suits someone with several years in marketing who can analyze brand results and turn them into actions with Sales and other teams. FMCG experience, preferably in food, is an advantage rather than a stated requirement.
From the employer
About the Role:
If you are crazy about our Brands and products, understanding the mission of bringing the joy and indulgence to our consumers and want to be part of this incredible process, this role can be interesting for you! As a Assistant Brand Manager you will develop, implement and monitor Brand Marketing Plans to achieve brand & sales objectives for the allocated brand. You will analyse results versus expectations and makes appropriate recommendations to drive future results in terms of Brand Market Share and KPIs
Main Responsibilities:
- Working closely with Market Research Team to track performance the brand (sell-out data, freshness, pricing, stock levels, market share, etc.) and on consumer behaviour (consumer preferences and changing tastes).
- Tracking maket campaigns like , Occasion Management, SKU performance and other KPIs for the Brand.
- Carry out the Nielsen Analysis and to share the finding with sales to develop further action plans on the same.
- Support Brand Manager in communication and advertising strategies, briefing the advertising agencies (copy strategy, positioning, communication strategy) with all information needed to produce effective commercials and advertisements.
- Liaisie with Trade Marketing and Logistics functions to monitor the sales plan and analyses deviations of the results.
- Liaise with Legal on the documentation and other legal related approvals.
About You:
• MBA Degree in Marketing
• 4-7 years of Experience in Marketing
• Experience in the FMCG market would be a plus (Foods Preferable)
• Understanding of different markets and cultures
• Fluency in English
• Good skills in MS-Office applications (PowerPoint, Word)
• Advanced proficiency in Excel (i.e. pivot table, v-look up)
What We Offer:
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About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
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