Analista de Marketing Pleno - Nutella
At a glance
Mid-level General Marketing role at Ferrero. Sao Paulo.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Help shape and deliver Nutella campaigns across offline, digital and BTL channels in Brazil
- Coordinate media, PR and influencer agencies so brand activities are delivered
- Assess innovation opportunities and move new projects forward with relevant teams
- Drive launch development and packaging work, keeping projects and timelines on track
- Bring Sales and Trade Marketing together to carry out business plans
What you bring
- You have two to four years in FMCG marketing, ideally including brand management or innovation work
- A bachelor's degree in marketing, business administration, economics or a related field
- You can work with Nielsen data and analytical tools, and turn marketing results into insights
- You bring strong Excel and PowerPoint skills
Who this fits
This mid-level role suits someone with FMCG marketing experience who can analyze performance and coordinate agencies and internal stakeholders. It combines hands-on campaign delivery with launches, packaging projects and collaboration across Sales and Trade Marketing.
From the employer
Sobre o papel:
Together with the Brand Manager, lead the Nutella Spreads business in Brazil. Responsible for supporting the planning, development, and execution of marketing campaigns, working cross-functionally with internal teams, agencies, and external partners. Lead market performance analysis and manage projects and timelines, coordinating key stakeholders to ensure effective execution and delivery.
Principais Responsabilidades:
Key Responsibilities
Lead the development and execution of integrated communication campaigns (offline, digital and BTL). Coordinate media, PR and influencer agencies to deliver brand activities. Coordinate the assessment of innovation opportunities and new projects. Lead launches development and packaging initiatives.Align Sales and Trade Marketing teams to execute business plans.
Sobre você:
Main Requirements
Experience
- 2–4 years of experience in FMCG Marketing, preferably with experience in brand management, innovation, consumer research, market analysis and project management.
- Experience working with P&L, Nielsen data and communication agencies is preferred.
Academic Background
- Bachelor's degree in Marketing, Business Administration, Economics or related fields.
Technical Knowledge & Skills
- Good knowledge of Nielsen data and analytical tools.
- Knowledge of brand management, consumer insights, innovation and market analysis.
- Experience with P&L management and marketing performance analysis.
- Good Excel and PowerPoint skills.
- Strong analytical, communication, presentation and project management skills.
Behavioral Competencies
- Strategic and analytical mindset.
- Ability to work collaboratively with cross-functional teams and external partners.
- Strong communication and stakeholder management skills.
- Proactive, resilient and able to overcome challenges.
- Ability to share knowledge and contribute to team development.
O que oferecemos:
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Sobre a Ferrero:
A Ferrero iniciou sua jornada na pequena cidade deAlba, no Piemonte, Itália, em 1946. Hoje, é uma das maiores empresas de alimentos doces embalados do mundo, com muitasmarcas icônicas Vendido em países do mundo todo. Saiba mais sobre a Ferrero em ferrero.com.
DE&I na Ferrero:
Ferrero está comprometida em construir uma cultura diversificada e inclusiva, na qual todos os funcionários se sintam acolhidos e valorizados, e tenham as mesmas oportunidades. Acreditamos que todos os nossos colaboradores são igualmente talentosos, cada um à sua maneira. Ao nutrir a curiosidade e as habilidades naturais dos nossos funcionários, proporcionamos a eles, geração após geração, os meios para o sucesso pessoal e profissional, permitindo-lhes construir sua jornada na Ferrero. A diversidade dos nossos talentos é o que torna o nosso ambiente de trabalho multicultural, inovador e altamente gratificante. Saiba mais aqui.
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