Director of Content Licensing

Feld Entertainment feldentertainment.com Open · verified Aug 17, 2026

On-site Ellenton Full-time Director Content Strategy

Leadership Content Strategy role at Feld Entertainment. Ellenton · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the direction for SMX licensing, rights management, and licensee relationships
Handle daily footage, photo, and short-form content requests as the main licensing contact
Negotiate license deals and renewals to support revenue and protect content assets
Coordinate with Operations, Global Partnerships, Public Relations, Digital Marketing, and Legal on requests
Track content-use compliance and reporting while managing Formstack/Intellistack systems

What you bring

A college degree and at least five years in media licensing, rights management, or content acquisition
Five to seven years in a fast-moving media setting, preferably sports entertainment
Working knowledge of intellectual property law, copyright law, and contract negotiation
Strong negotiation, communication, relationship-building, and organizational skills
The ability to manage many requests accurately while prioritizing work for successful events

Who this fits

You’ll suit this role if you can lead content licensing while staying close to daily footage, photo, and short-form content requests. The job is based onsite in Ellenton, supervises the Media Manager, Content Licensing, and may require extended hours, holidays, and weekends based on business needs. You’ll also need to complete required safety programs and work effectively under pressure, independently, and with cross-functional teams.

From the employer

The Director, Content Licensing drives the growth and success of SMX’s content licensing strategy, including expanding the reach and visibility of SMX short-form, licensable content across all forms of media, around the globe. This is a strategic and operational role that will oversee the newly-launched content licensing unit of Feld Motor Sports’ SMX unit including day-to-day management of all footage, photos and short-form content requests. As both an internally and externally facing role, this role requires strong relationship management skills, exceptional organizational abilities and significant cross-functional collaboration. This role will supervise the Media Manager, Content Licensing.

Essential Functions

Provide strategic leadership for Content Licensing, encompassing licensing strategy, rights management, as well as cultivating relationships with licensees, content-users and media entities.
Serves as primary contact for all footage and photo licensing needs for SMX.
Manage Formstack/Intellistack enterprise license and systems.
Lead negotiation of license agreements and renewals, ensuring favorable terms for revenue growth and asset protection.
Collaborate with internal departments, such as Operations, Global Partnerships, Public Relations, Digital Marketing, and Legal, to ensure thorough review and effective implementation of all content requests.
Perform appropriate due diligence to identify feasibility and potential risks associated with content requests, licensed materials, and usage parameters.
Manage all compliance and reporting of content usage to internal stakeholders.

Qualifications

College degree required.
5+ years' required experience in media licensing, rights management, or content acquisition, preferably in a sports media environment.
5-7 years of experience in a fast-paced media environment, preferably in sports entertainment.
Strong understanding of IP law, copyright law, and contract negotiation.

Skills & Abilities

Ability to handle a high volume of requests while maintaining attention to detail. Capable of curating strong relationships and connections in the motor sports industry.
Strong negotiation, communication and interpersonal skills.
Must complete safety programs as mandated by Feld Entertainment, Inc. and local/federal rules/laws.
Ability to work under pressure.
Ability to prioritize duties for effective and successful events.
Availability to work extended hours, holidays and weekends dependent upon business demands.
Must be dedicated, reliable, and punctual.
Demonstrate positive and professional behavior towards clients and co-workers at all times.
Self-motivated with the ability to work independently and be a team player.

About Feld Entertainment Feld Entertainment®, family owned and operated, is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Disney On Ice, Monster Energy AMA Supercross, and the SuperMotocross World Championship. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 80 countries and on six continents. Visit feldentertainment.com for more information. Equal Opportunity Employer Feld Entertainment is proud to be an Equal Opportunity Employer and a Drug Free Workplace. We are committed to providing an inclusive environment for our employees, customers, and partners worldwide. We celebrate diversity and encourage our profoundly talented workforce to express themselves proudly. Our successful business model requires different perspectives and voices so that we can create the incredible live shows we put on. Come join us and help us light up the world.