Product Marketing Manager
Mid-level Product Marketing role at Feathery. Toronto · full-time · CA$110,000–CA$150,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set Feathery’s messaging, positioning, and value propositions for insurance and wealth management buyers
- Run launches from product narrative through sales readiness and rollout execution
- Turn complex capabilities into clear stories, collateral, and enterprise-facing materials
- Use competitor, market, and customer insight to sharpen differentiation and inform roadmap choices
- Build enablement with Sales and Customer Success to support competitive wins and account expansion
What you bring
- Bring at least five years in B2B SaaS product marketing, including launches and go-to-market programs
- Show enterprise positioning experience for technical products or workflow automation
- Explain complex technology through strong storytelling and communication
- Have built sales enablement and competitive intelligence programs
- Work across Product, Sales, Customer Success, and Marketing with strategic and hands-on range
Who this fits
You’ll thrive in a fast-moving role that combines strategic planning with hands-on execution and close customer focus. The position is based in Toronto with a hybrid setup. You’ll work across Product, Sales, Customer Success, Marketing, and Leadership, with an opportunity to build and hire a team as you grow into broader marketing leadership.
From the employer
About Feathery
Feathery automates data intake workflows for insurance and wealth management companies. Industry leaders rely on Feathery to power mission-critical workflows like underwriting, client onboarding, and automated account openings.
With rapid revenue growth and expanding enterprise demand, we’re scaling our go-to-market engine to drive pipeline and accelerate growth across financial services.
Why We’re Hiring
As Feathery scales across financial services, we’re investing in a world-class go-to-market motion to keep pace. With growing enterprise demand and new product capabilities rolling out quickly, we need strong product marketing to sharpen our positioning, accelerate adoption, and enable our Sales and Customer Success teams to win.
We’re hiring a Product Marketing Manager to own strategic positioning, competitive differentiation, product launches, and the voice of the customer. You’ll help shape how Feathery tells its story internally and externally, translating complex product capabilities into clear narratives that resonate with enterprise buyers.
You’ll collaborate closely with Product, Sales, Customer Success, and Leadership to refine our market strategy, influence product direction, and build the messaging and enablement that help win enterprise deals.
About the Role
What makes this an exciting role to step into? You’ll have significant ownership, with a few things that make this opportunity stand out:
Driving an AI-native marketing organization, shaping marketing in the AI era
We have lots of fun making videos for launches: see examples for our Robin launch and Proposals
Ability to build and hire a team, and grow into a marketing leader
You’ll play a key role in shaping how Feathery tells its product story and brings it to market, with direct impact on customer adoption and growth.
What You’ll Do
Go-to-Market, Positioning & Product Launches
Define and evolve Feathery’s core messaging, positioning, and value propositions across insurance and wealth management
Lead go-to-market strategy for new products and feature launches, from narrative and positioning through enablement and launch execution
Translate complex product capabilities into clear, compelling messaging for enterprise buyers
Partner with Product and Marketing to bring new capabilities and use cases to market
Sales Enablement & Competitive Intelligence
Develop customer-centric collateral including decks, one-pagers, case studies, product pages, and other GTM assets
Partner with Sales and Customer Success to build enablement that helps win competitive deals, shorten deal cycles, and expand accounts
Analyze competitors, market trends, and buyer insights to strengthen Feathery’s differentiation
Ensure internal teams are aligned on the latest product updates, positioning, and GTM priorities
Customer & Market Insights
Champion customer research and voice-of-customer initiatives to refine messaging and identify new opportunities
Develop customer stories and case studies that demonstrate Feathery’s impact
Partner with Product to inform roadmap priorities based on customer insights, usage patterns, and feedback from the field
Identify emerging customer needs, use cases, and market opportunities across insurance and wealth management
About You
5+ years of B2B SaaS Product Marketing experience, including ownership of product launches and go-to-market programs
Proven track record of positioning technical or workflow automation products for enterprise customers
Exceptional storytelling and communication skills — able to distill complex technology into compelling narratives
Experience building sales enablement and competitive intelligence programs
Strong cross-functional collaboration skills across Product, Sales, Customer Success, and Marketing
Deep curiosity about customers and how they evaluate and buy technology
Ability to operate both strategically and tactically in a fast-paced environment
Bonus
Experience in financial services, insurance, wealth management, or other regulated industries
Technical proficiency or familiarity with APIs, workflow automation, or data platforms
Experience with AI-powered products
Background in high-growth B2B SaaS environments
What We Offer
Competitive compensation and equity
Health, dental, and vision coverage
Unlimited PTO
Downtown Toronto office location
Office snacks and monthly catered lunch
A supportive, low-ego team that values ownership and growth
Company offsite to connect and recharge
Feathery is an equal opportunity employer and does not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or any other legally protected characteristic. We’re committed to building an inclusive team and provide reasonable accommodations upon request.
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