Social Media Coordinator - Tapestry - Sandton Head Office
At a glance
Mid-level Social Media role at Fa Expc Saasfaprod1. Gauteng · full-time.
Pay not stated Social Media salary
growthroles summary, based on the employer's posting.
What you'll do
- Plan social content for Dial-a-Bed and MojoBeds around brand and campaign goals, including short-form video, Reels and TikTok
- Run the brands’ social channels day to day, keeping posts on-brand and handling comments, questions and messages
- Coordinate creators and influencers, and help deliver campaigns that support marketing and retail goals
- Support paid social on Meta, then use performance data and customer sentiment to recommend improvements
- Work with Marketing, Creative and E-commerce teams to align social activity with wider business goals
What you bring
- At least one year of social or content marketing experience, including work for a consumer-facing or retail brand
- A Grade 12 certificate and a tertiary qualification in marketing, communications, digital marketing, business or a related area
- Experience using Meta Business Suite and Meta Ads Manager
- Background in community engagement and customer responses, plus influencer or creator coordination
Who this fits
This mid-level, onsite role in Sandton suits someone creative, commercially minded and comfortable balancing content, customer engagement and performance reporting. You’ll work with Marketing, Creative and E-commerce colleagues in a fast-paced setting. Preference is given, but not limited, to candidates from designated groups under the Employment Equity Act.
From the employer
The Social Media Coordinator will support the development and execution of the social media and content marketing strategy for Dial-a-Bed and MojoBeds. The role is responsible for the day-to-day management of the brands’ social media channels, including content planning, community management, content creation, influencer coordination, campaign execution and performance reporting. The ideal candidate is digitally savvy, highly creative, commercially minded and passionate about social media, content and retail. Candidate should have a strong understanding of social media trends and platforms, while being able to translate brand and business objectives into engaging content that drives awareness, engagement and ultimately sales.
Support the development and execution of the social media strategy for Dial-a-Bed and MojoBeds.
Manage and maintain the brands’ social media platforms, ensuring consistent and engaging communication.
Drive initiatives to grow the brands’ social presence, following and engagement.
Develop and execute engaging social media and content plans aligned to brand and campaign objectives.
Create and coordinate relevant content across social media platforms, including short-form video, Reels and TikTok.
Ensure all content is aligned to brand guidelines and tone of voice.
Manage day-to-day community engagement across all social media platforms.
Monitor and respond to customer comments, queries and messages in a timely and appropriate manner.
Monitor customer sentiment and identify relevant insights and opportunities.
Support the execution of social media campaigns in line with broader marketing and retail objectives.
Manage and coordinate influencer and content creator activity.
Identify opportunities to leverage social trends, influencers and relevant partnerships to drive brand awareness and engagement.
Support the implementation and optimisation of paid social media campaigns, primarily across Meta.
Monitor social media performance and provide insights and recommendations to improve engagement, reach and overall campaign effectiveness.
Stay up to date with social media trends, platform developments, consumer behaviour and competitor activity.
Use social media insights and analytics to inform content and campaign decisions.
Collaborate with the wider Marketing, Creative and E-commerce teams to ensure social media activity supports broader business objectives.
Matric certificate (Grade 12)
Marketing, Communications, Digital Marketing or Business-related tertiary qualification
Experience:
Minimum 1–2 years’ experience in social media marketing/content marketing
Experience managing social media platforms for a consumer-facing or retail brand
Experience with Meta Business Suite and Meta Ads Manager
Experience with Brandwatch or similar social listening/community management platforms
Experience with social media scheduling and publishing tools
Experience in community management and customer engagement
Experience working with influencers and content creators
Experience developing and executing social media campaigns
Retail digital marketing experience advantageous
Skills:
Strong understanding of major social media platforms (Facebook, Instagram, TikTok, X, Pinterest, LinkedIn and YouTube).
Basic social media analytics and performance reporting skills.
Strong copywriting and proofreading skills.
Strong understanding of social media trends, formats and platform best practices.
High level of digital fluency and confidence using technology, platforms and apps.
Strong written, copywriting and verbal communication skills
Commercially minded with strong strategic and analytical thinking
Highly organized with excellent planning, time-management and attention-to-detail skills
Behaviours:
Creative, energetic and passionate about social media and content
Customer-focused with a good understanding of consumer behaviour and trends
Proactive and adaptable
Able to work collaboratively in a fast-paced environment
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act
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