Trade Marketing Supervisor

JOB PURPOSE :-
Supervise internal Trade Marketing processes, coordinates with other functions and verifies execution of trade activities by handling internal Trade Marketing processes, developing communication channels with other functions, conducting regular market visits to ensure completion of internal projects on time.

Day- to-day Operations

Coordinates trade marketing activities workflow by following predefined activities workflow process to ensure that activities are communicated to all concerned functions.
Communications between Sales & Marketing

Coordinates Sales & Marketing meetings and communications by arranging meetings schedule, ways of communication to ensure full alignment between both departments. Ensure Sales Managers acknowledgment of trade marketing activities by establishing regular Communication with sales managers to get their alignment and support.

Implementing Trade Marketing activities

Develop and implement trade monthly activities for priority trade channels to meet brand volume share and profit objectives, in conjunction with marketing, and conduct post-evaluation of activities’ deliverables against set KPI’s.

Market Visits

Monitors trade activities by conducting regular market visits to get proof of performance and report back execution standards & Conducting random market visits to ensure Savola visibility standards are implemented effectively and efficiently.

Brand Competitiveness

Ensure consistent competitiveness of brand mix by analysing the competitor activities of retail and commodity and suggest suitable actions, in order to maintain brand volume, hence, market share.

Assisting the Demand forecast cycle

Play key role in demand forecast cycle by developing standardised process including communication format, submission timing and revision/ corrective actions to achieve agreed targets.

Assisting in the Pricing strategy

Develop pricing strategy per Category/Brand/SKU, and per channel, in conjunction with NSMs, Marketing and Finance, by continuous up date to supply cost and competition/market price changes to ensure sustainability of AICE competitive pricing positioning all the time.

Projects

• Conducts price analysis project across all trade channels by communicating with Sales Managers to get guide lines and recommendations for pricing strategy.
• Supervise the implementation of projects to ensure that the project cycle is completed, meeting agreed project parameters (cost budget, timelines, scope and quality), standards and objectives
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  Ensure trade marketing activities excellence of execution by tracking, following up and reporting on activities execution to ensure activities objectives are met on target.

In store Advertising materials

Manage the development, production and installation of in-store advertising materials, according to category/ brand strategy, in order to maximise the awareness, standing and imagery of strategic brands in the priority trade channels within budget and on time.
Trade Marketing Development / Continuous Improvement

Identify market, channel/category/brands, and account weaknesses / opportunities and develop priorities by collating and analysing data from trade marketing reports, research, retail audits and customer/account sales in order to provide recommendations and solutions to further enhance trade marketing performance.

Contribute to the identification of opportunities for continuous improvement of systems, processes and practices taking into account ‘international best practice’, improvement of business processes, cost reduction and productivity improvement

QUALIFICATIONS, EXPERIENCE & SKILLS
 Bachelor’s degree in business related major
 Proven Analytical, planning and organizational skills.
 Excellent knowledge of MS applications and English language
 1-3 years relevant experience in the Trade Marketing field.