Lead Assistant Manager - Campaign Specialist
At a glance
Senior Campaign Management role at Fa Ewjt Saasfaprod1. Noida · full-time.
Pay not stated Campaign Management salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run US demand-generation programs across email, paid digital, remarketing, syndication, social, events, webinars, and nurture
- Activate GTM plans, product launches, and ABM efforts with portfolio and industry marketing partners
- Coordinate landing pages, ads, microsites, lists, social posts, emails, and sales collateral across regions
- Own campaigns from initial concept through delivery, measurement, and post-launch review
- Use analytics to improve engagement, acquisition, retention, personalization, segmentation, and channel performance
What you bring
- A bachelor’s degree in marketing, business, communications, or a related discipline
- Five to seven years managing campaigns, including strategy, multiple channels, and performance improvement
- Background leading a team or coaching junior colleagues is preferred
Who this fits
You’ll suit a senior campaign marketer who can connect strategy with hands-on execution across US channels and regional markets. The role is based in Noida, India, with a hybrid setup. You’ll also mentor Assistant Managers and work with product, sales, and leadership teams.
From the employer
Key Responsibilities:
• Campaign Execution & Channel Activation
o Execute omni-channel demand generation campaigns in US, including outbound email, paid digital, remarketing, content syndication, social media, events, webinars, and nurture programs.
o Collaborate with portfolio and industry marketing teams to activate GTM strategies, solution/product launches, and ABM programs, customized for regional markets.
o Coordinate campaign assets (landing pages, ad copy, microsites, audience lists, social posts, emails, sales collateral) to ensure timely and precise execution across geographies.
1. Strategic Planning: Lead the development of campaign strategies aligned with company objectives, target audiences, and market trends.
2. Campaign Ownership: Manage the complete lifecycle of campaigns from concept through execution and postlaunch performance assessment.
3. Cross functional Leadership: Work closely with product, sales, and leadership teams to ensure campaigns align with larger business objectives and deliver targeted outcomes.
4. Data Driven Optimization: Use advanced analytics to continuously monitor, adjust, and improve campaigns to meet KPIs (such as customer engagement, acquisition, and retention).
5. Team Mentoring: Mentor and guide Assistant Managers, promoting knowledge sharing and ensuring high-quality deliverables from the team.
6. Innovative Tactics: Identify and implement innovative approaches for campaign personalization, audience segmentation, and channel specific strategies.
Bachelor�s degree in Marketing, Business, Communications, or related field. 5-7 years of experience in campaign management, with a focus on strategy, multi-channel execution, and performance optimization. Experience leading a team or mentoring junior staff is preferred.
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