MKT.MARKETING MANAGER

Key Responsibilities:

Americas Strategy & Go-to-Market

• Own the marketing strategy and go-to-market and promotional plans for North America, Brazil, Mexico and the rest of LATAM, aligning regional priorities with enterprise marketing objectives.
• Implement medium-term and annual marketing plans; identify barriers to success and develop solutions for smooth execution across markets.
• Prioritize campaigns and regional investments based on measurable business impact, including share of search, customer demand, pipeline contribution and sales conversion.
• Lead value-proposition campaigns that differentiate our offering and meet profitability goals.
• Translate the global brand strategy into region-specific programs and messaging, applying cultural and market knowledge, including language and local regulations, to ensure brand consistency across channels and touchpoints.

Digital Media Strategy & Metrics Analysis

• Deploy and optimize the global digital media strategy across the Americas, ensuring regional plans across paid media, search, email, social and web reflect the brand strategy and meet customer needs.
• Lead metrics analysis and performance reporting using analytics, marketing automation and CRM data to evaluate channel effectiveness, attribution and return on investment.
• Translate performance insights into optimization decisions on spend, channel mix and messaging.
• Partner with global marketing and IT to prioritize digital requirements and ensure marketing technology delivers measurable business value.

Budget & Financial Stewardship

• Manage the regional marketing budget, including planning, prioritization, forecasting and performance tracking.
• Partner with Finance to manage spend against plan and demonstrate marketing contribution to regional sales and revenue.

People Leadership

• Lead, coach and develop three direct reports based in North America, Brazil and Mexico, building a culturally diverse and high-performing multi-location team.
• Foster digital skills, analytical capability and a customer-first mindset across the team.

Agency & Partner Management

• Manage regional agencies and vendors and coordinate with global media and email partners, setting objectives and ensuring value for spend.
• Coordinate cross-regional execution so that partner activity stays consistent with global frameworks and local market needs.

Market Insight & Voice of the Customer

• Leverage market intelligence and competitive data to understand market maturity, customer behavior and regional buying cycles across the Americas.
• Integrate Voice of the Customer, including digital feedback and customer analytics, into marketing plans.

Cross-Functional Collaboration & Global Representation

• Partner with regional sales leaders, product, finance, operations and senior marketing leadership to align priorities and coordinate execution across multiple markets.
• Leverage the competencies of the global marketing team and represent the Americas in global marketing initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Sales, Business Administration or a related field.
• 7+ years of marketing experience, including supervisory experience leading teams across multiple locations; B2B or technical industry experience required.
• Proven experience in B2B go-to-market, full-funnel demand generation and pipeline acceleration.
• Demonstrated experience in digital media strategy and marketing analytics (e.g., Salesforce/CRM, GA4, Tableau), with the ability to turn performance data into decisions.
• Experience managing budgets, agencies and media partners.
• Experience leading multicultural teams and working across North America and LATAM.
• Excellent communication and stakeholder management skills.
• Fluent Portuguese or Spanish with professional-level English.
• Ability to travel regionally and internationally as needed.
• This position may require export-control or sanctions licensing.

Work Arrangement:

Hybrid role with three days per week in the office. Based in Mexico or Brazil.