Klaviyo Email & SMS Marketing Manager – E-Commerce

Adaptive Teams Open · verified Sep 10, 2026

São Paulo Bogota Manager General Marketing

Mid-level General Marketing role at Adaptive Teams. São Paulo.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll run the e-commerce brand's email and SMS work in Klaviyo
You'll launch, schedule, test, and refine promotional sends
You'll build lifecycle automations for welcome, cart recovery, browsing, post-purchase, win-back, and retention
You'll shape audience segments using behavior, purchase history, and engagement
You'll track deliverability, list health, revenue, conversion, engagement, and retention

What you bring

You bring substantial hands-on experience with Klaviyo
You've worked in e-commerce or DTC email and SMS marketing
You can design advanced automated journeys and customer flows
You understand segmentation, personalization, lifecycle marketing, and deliverability compliance
You can assess revenue, conversion, open, click, and retention metrics

Who this fits

This suits a hands-on Klaviyo marketer who can own execution, analyze results, and work with creative and e-commerce teams. The role is fully remote within LatAm and focuses on consumer products e-commerce.

From the employer

Turn subscribers into customers—and customers into loyal fans.

We’re looking for a hands-on Klaviyo expert to own email and SMS marketing for an e-commerce consumer products business. You’ll build campaigns, automate customer journeys, segment audiences, and use data to drive repeat purchases and revenue.

Location: LatAm - Fully Remote

Your Mission: Day to Day Responsibilities

Own email and SMS marketing strategy and execution in Klaviyo.
Build, schedule, test, and optimize promotional campaigns.
Create and improve automated flows, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention.
Segment audiences based on customer behavior, purchase history, and engagement.
Manage campaign calendars around promotions, launches, and key selling periods.
Partner with creative and e-commerce teams on messaging, offers, and campaign assets.
Run A/B tests across subject lines, content, offers, timing, and audiences.
Monitor deliverability and list health.
Track revenue, conversion, engagement, and retention performance.
Use performance data to continuously improve email and SMS results.

Your Toolbox: Skills to be Successful

Strong hands-on experience with Klaviyo.
Proven email and SMS marketing experience in e-commerce or DTC.
Experience building sophisticated automated flows and customer journeys.
Strong understanding of segmentation, personalization, and lifecycle marketing.
Comfortable analyzing revenue, conversion, open, click, and retention metrics.
Strong copy, merchandising, and promotional instincts.
Experience with A/B testing and campaign optimization.
Understanding of email/SMS deliverability and compliance best practices.
Experience marketing consumer products is a plus.

Why Adaptive Teams?
At Adaptive Teams, we don’t just fill positions – we create pathways to success. Whether you’re a seasoned pro or just starting out, we’re here to help you grow, innovate, and make an impact. If you’re looking for exciting opportunities and, a team that’s as passionate as you are, this is the place to be.

What to Expect from Our Application Process?
Once you apply, you’ll receive an email guiding you through the next steps, including an assessment tailored to the role.

After that, we’ll ask you a few brief questions about your experiences and work style—this is your opportunity to showcase what makes you unique and how you approach challenges. Be sure to check your inbox (and your spam folder, just in case) for further instructions.

We understand your time is valuable, so we strive to keep the assessments under 45 minutes whenever possible, though some roles may require a slightly longer time investment.

Once selected, you’ll have the chance to schedule an interview with our team. We aim to make the process as smooth and transparent as possible, so you’ll always know where you stand.