Senior Manager, Growth & Lead Generation
At a glance
Senior Growth Marketing role at Fa Evax Saasfaprod1. GA, United States · full-time · $105,000–$130,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Coordinate with Americas Development and marketing teams so campaign audiences, plans and channel delivery line up
- Set the audience segments and outbound call approach, then guide related campaigns and sales tactics
- Run campaigns for hotel owners across email, direct mail, webinars and web
- Build follow-up journeys that move prospects toward qualified leads, working with SDRs on lead quality and handoffs
- Review campaign results and adjust activity to improve conversion and pipeline contribution
What you bring
- At least five years in B2B demand generation, lifecycle, digital or growth marketing
- Experience creating nurture programs and delivering marketing campaigns
- Hands-on experience with CRM and marketing automation platforms
- Strong analytical skills, campaign optimization ability, and experience working with sales and lead management
Who this fits
This senior role suits someone who can connect marketing activity with development sales and lead management across the Americas. You’ll work in the Atlanta office three days each week and travel less than ten percent. The role’s salary range is $105,000 to $130,000 per year, with bonus eligibility.
From the employer
The Senior Manager, Growth & Lead Generation owns lead generation for IHG's Development Demand Center (DDC) and serves as the connective tissue between Americas Development and marketing. The role reaches current and prospective hotel owners and developers across the Americas region, including the United States, Canada, Mexico, Latin America and the Caribbean.
Your day to day
- Serve as the connective tissue between Americas Development and marketing, partnering with Global Marketing Shared Services to align campaigns, targeting, and channel execution.
- Own segmentation and outbound calling strategy for Development, guiding both sales tactics and campaigns.
- Plan and run B2B owner campaigns and communications across email, direct mail, webinars, and web.
- Design nurture programs that turn prospects into qualified leads.
- Partner with SDRs to improve lead quality and handoff.
- Track campaign performance and continuously improve conversion and pipeline contribution.
What we need from you
- 5+ years of experience in B2B demand generation, lifecycle marketing, digital marketing, or growth marketing
- Bachelor's degree preferred, or equivalent professional experience.
- Experience building and executing nurture programs and marketing campaigns
- Experience with CRM and marketing automation platforms
- Strong analytical and campaign optimization skills
- Knowledge of digital channels including email, web, webinars, LinkedIn, and paid media
- Experience collaborating with sales and lead management processes
- Strong communication and project management
Travel – less than 10% required
Location – Our hybrid work structure is an expectation of three (3) days a week in the ATLANTA office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $105,000 to $130,000. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K and other benefits to employees.
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