Senior Manager, Global Loyalty Marketing
At a glance
Senior Retention Marketing role at Fa Evax Saasfaprod1. GA, United States · full-time · $120,000–$130,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Lead promotion planning from initial ideas through delivery across brands, regions, commercial marketing and loyalty programs
- Shape loyalty growth plans for acquisition, partnerships and rapid campaigns when results fall behind target
- Track campaign outcomes and adjust activity using loyalty, finance and channel performance insights
- Set yearly and quarterly plans with loyalty, finance, analytics and technology partners, then manage budgets and campaign returns
- Guide marketing staff and coordinate agency and partner work through campaign development and delivery
What you bring
- A relevant degree or an equivalent mix of education and work experience
- At least eight years of progressive experience, including commercial, loyalty or partnership marketing
- Prior experience leading teams, with the ability to coach and develop staff
- Experience planning and running tests across online and offline channels
Who this fits
This role suits a senior marketer who can lead across loyalty, commercial and partner campaigns while managing budgets and team development. You’ll work from the Atlanta office three days each week in a hybrid arrangement. The stated base salary is $120,000 to $130,000 per year, with eligibility for bonus pay.
From the employer
Senior Manager, Global Loyalty Marketing
Description
The Senior Manager, Global Loyalty Marketing is responsible for leading strategy and activation of programs, products, promotions, and communications for assigned marketing initiatives across loyalty and partnerships. This role will work cross-functionally with our Loyalty, Partnerships, and Commercial Marketing teams to build marketing solutions that drive revenue and member engagement through owned, paid, and partner media channels.
Your day to day
- Serve as the team leader for the Global Promotions Center of Excellence, owning everything from strategy and ideation through delivery of multi-brand, global marketing promotions and campaigns, including Commercial, Loyalty, B2B Loyalty, and loyalty program extensions.
- Develop strategy for Global and Regional Loyalty Marketing initiatives, including acquisition marketing, partnership marketing, and quick-turn activations when performance is pacing behind plan.
- Monitor campaign and promotional performance and drive continuous optimizations through deep understanding of loyalty, finance, and channel touchpoints.
- Serve as a central connector across Loyalty & Partnerships Marketing, partnering closely with Loyalty, Finance, Analytics, and Technology teams to build annual and quarterly plans and turn business needs and objectives into actionable marketing ideas.
- Own and manage marketing budget, effectively allocating funds and conducting budget audits in partnership with business financial partners. Evaluate pro-forma and post-initiative/campaign financial analyses, including incremental impact and return on investment, to incorporate findings into future campaigns.
- Manage external agency and partner relationships to ensure clear communications in planning process and throughout campaign development and execution, while building strong, trusting relationships across the internal organization to support overall team objectives.
- Lead, coach, and develop marketing team members providing clear direction, prioritization, and performance management.
What we need from you
- Bachelor's or master's Degree in a relevant field of work or an equivalent combination of education and work-related experience.
- Eight or more years of progressive work-related experience with demonstrated proficiency in multiple disciplines/processes related to the position including commercial marketing, loyalty marketing, and/or partnership marketing.
- Experience in people and team leadership, with a demonstrated ability to coach, develop, and motivate high-performing teams.
- Experience with test-and-learn scenarios and planning matrices, execution in both on and offline channels.
- Ability to work in an integrated creative environment and to translate customer analytics output into insight for development of creative briefs.
- Ability to direct creative process (es) to build compelling messaging and creative concepts.
- Experience in handling sensitive consumer data such as financial records a plus.
- Experience with identifying marketing opportunities utilizing third party information.
- Ability to translate observations into finding and business applications.
- Extremely detail oriented, highly organized with excellent time management skills and a technical aptitude.
- Team player with a positive attitude, excellent interpersonal skills and a focus on problem solving.
Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $120,000.00 to $130,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
Retention Marketing work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Retention Marketing$120k+
Find me workBy the team behind growthroles.