Manager, Commercial Segment Marketing
At a glance
Mid-level General Marketing role at Fa Evax Saasfaprod1. GA, United States · full-time · $94,240–$113,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and carry out Americas marketing plans for non-group segments tied to commercial performance
- Find channel opportunities with internal partners, then run and expand tests across multiple channels
- Track financial and marketing targets, share results with leaders, and audit paid-media budgets monthly
- Guide marketing initiatives from planning through evaluation, including standards, brand nuance, resources, and training
- Coordinate with regional counterparts to exchange best practices and connect global work
What you bring
- A marketing, business, or related degree, or equivalent education and work experience
- At least eight years in progressively responsible marketing, advertising, or relevant hotel sales or brand marketing work
- Hands-on campaign management, communications planning, go-to-market strategy, and marketing-tool experience
- Experience using analytics and direct-marketing methods, planning tests, and executing across varied channels
- Ability to turn customer analytics into creative briefs and steer messaging and creative development
Who this fits
You’ll suit a senior marketer who can connect segment strategy, paid media, analytics, creative work, budgets, and stakeholder communication. The role requires strong organization, detail focus, time management, and comfort with complex systems and external-partner relationships. It is a hybrid position requiring three days each week in the Atlanta office, subject to change with business needs.
From the employer
Drive performance of key B2B segments for AMER Commercial and Global Sales priorities. through dedicated commercial marketing campaigns. Leverage owned, earned and paid channels to deliver against performance goals, while relying on data driven decisions. Ensure marketing objectives support overall IHG vision, objectives and goals while remaining competitive in the market. Lead marketing for Critical Segments, including developing strategy and managing priorities to drive commercial performance for AMER Commercial and Global Sales initiatives. Role will also be responsible for a regular cadence of initiative and results sharing business leaders, including packaging of information that can be shared with stakeholders; plus creating a global bridge for integration and best practices with regional counterparts.
Your day to day
- Develop, communicate and implement marketing strategy and plans for the Americas in support of non-group segment marketing to drive consideration and commercial performance.
- Collaborate with internal partners to identify new channel opportunities and design, execute and scale test-and-learns that improve marketing performance.
- Monitor progress against agreed objectives, including financial, and formally report progress at defined intervals. Monitor and control all budgeted paid media expenditures in alignment with campaign objectives, and control and approve the work of assigned marketing initiatives. Conduct monthly budget audits and reconcile budget allocations.
- Through liaising with stakeholder teams, influence success and implementation of marketing initiatives. Develop and maintain excellent working relationships across all functions at all levels to ensure maximum benefit from cross-functional synergies.
- Initiate, develop and manage all aspects of marketing initiatives and standards, including brand nuance. May independently direct specific product initiatives to include strategic planning, project management, implementation, evaluation, resource development and training.
What we need from you
- Bachelor's or master's degree in marketing, Business, or a relevant field of work, or an equivalent combination of education and work-related experience.
- 8+ years’ progressive work-related experience in marketing, advertising, and/or hotel industry experience related to sales and/or brand marketing, with demonstrated proficiency in multiple disciplines/processes related to the position.
- Experience with campaign management, comms plan development, go-to-market strategies and marketing tools.
- Familiarity with direct marketing and analytics techniques and systems (campaign management process and analytics).
- Experience with test and learn scenarios and planning matrices, execution across a variety of channels.
- Ability to work in an integrated creative, agile environment with the ability to translate customer analytics output into insight for developing creative briefs.
- Ability to direct creative processes to build compelling messaging and creative concepts.
- Experience identifying marketing opportunities across hotel segments and paid media channels. Ability to translate observations into business applications.
- Extremely detail oriented, highly organized, excellent time management skills and a technical aptitude for understanding complex systems.
- Understanding of relationship dynamic between external partners
- Experience in B2B Marketing is a plus
Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $94,240.00 to $113,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
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