Director of Sales & Marketing
At a glance
Leadership Marketing Leadership role at Fa Evax Saasfaprod1. Kuwait · full-time.
Pay not stated Marketing Leadership salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the yearly sales and marketing direction, then turn it into commercial plans aligned with hotel and IHG goals
- Deliver rooms, MICE, banquet and F&B revenue while improving ADR, occupancy, RevPAR, market share and profitability
- Lead the Sales & Marketing team through targets, coaching, performance reviews and hotel-wide sales discipline
- Expand Kuwait accounts across corporate, government, MICE, airline, leisure and travel-trade segments through direct business development
- Coordinate with Revenue Management on pricing, segmentation, forecasts and displacement choices that improve total hotel revenue
What you bring
- Experience managing senior client and partner relationships across corporate, government, MICE, airline, leisure and travel-trade accounts
- A track record covering hotel sales, marketing, digital, social media, PR, promotions and revenue-focused commercial planning
- The ability to manage budgets, marketing investment, return on investment, cost control and IHG commercial procedures
- Experience leading, coaching and developing a Sales & Marketing team
Who this fits
You’ll suit a senior hotel commercial leader who can balance revenue delivery, account growth, marketing activity and team leadership. The role is based in Kuwait and involves relationships with IHG teams, embassies, event organizers and market stakeholders, along with local, regional and international events.
From the employer
•Develop and execute the annual sales and marketing strategy, business plan and commercial action plans in line with IHG and hotel objectives.
• Deliver budgeted rooms, MICE, banquet and F&B revenues while maximizing ADR, occupancy, RevPAR, market share and profitability.
• Lead, coach and develop the Sales & Marketing team; set targets, review performance and build a strong hotel-wide sales culture.
• Manage and grow key Kuwait accounts across corporate, government, MICE, airline, leisure and travel-trade segments.
• Build senior relationships with key clients, IHG Global Sales/KAD teams, business partners, embassies, event organizers and market stakeholders.
• Generate new business through account development, sales calls, client entertainment, site inspections, FAM trips, trade shows and networking.
• Partner with Revenue Management on pricing, segmentation, forecasts, displacement decisions and strategies that optimize total hotel revenue.
• Lead marketing, digital, social media, PR and promotional activity, protecting IHG brand identity and strengthening local positioning.
• Monitor competitors and market trends; provide accurate forecasts, sales reports and market intelligence to the GM and Executive Committee.
• Manage departmental budgets and marketing investment; ensure ROI, cost control and compliance with IHG commercial standards and procedures.
• Drive IHG sales programs, RFPs, loyalty and brand campaigns, and represent the hotel professionally at local, regional and international events.
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