Director, Brand Strategy & Commercial Performance (EVEN Hotels & Ruby)
At a glance
Director-level Brand Marketing role at Fa Evax Saasfaprod1. GA, United States · full-time · $138,000–$155,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Shape the global brand architecture and keep its frameworks aligned as the brands evolve
- Set multi-year brand plans, coordinate annual planning, and track whether programs are activated
- Turn consumer, awareness, pricing and trend research into recommendations for products, experiences and marketing
- Review global brand health and commercial results to identify opportunities across markets
- Work with brand and regional teams on segmentation, demand creation and channel plans, and support franchise sales presentations
What you bring
- A bachelor’s or master’s degree in marketing, business or a related field, or equivalent education and work experience
- More than ten years in progressive marketing, including brand and product management across global, multi-brand settings
- Five to seven years leading teams or complex projects
- Experience interpreting consumer research and market trends, managing marketing budgets, and allocating funds for impact
Who this fits
This director role suits someone with global, multi-brand marketing experience who can turn research into brand and commercial plans. It includes team or complex-project leadership and support for franchisee sales presentations. You’ll work from the Atlanta office three days a week. The stated annual salary range is $138,000 to $155,000, with bonus eligibility.
From the employer
Increase Brand health and stature by driving medium to long term Brand Strategy and Performance plans and initiatives.
Your day to day
- Serve as champion and guardian of the brand via the development and ongoing optimization of the global brand architecture and supporting frameworks.
- Lead the process to develop the intermediate (3-5 years) strategic brand plans and supporting programs/tactics and monitor the activation of those programs/tactics, including any annual business planning activities, to support the brand’s business, performance and competitive objectives.
- Analyze data on current and future consumer needs, product and brand awareness, price/value perceptions, consumer and customer trend to build recommendations for product, experience and marketing enhancements.
- Own the review and analysis of brand health, market and industry data globally to understand current commercial performance trends and opportunities within the brand to deliver on the commercial needs of individual markets across the globe.
- Collaborate with Brand Directors to assess consumer satisfaction and sentiment performance to inform on opportunities for innovation and operational remediation.
- Partner with global and regional partner functions to develop effective segmentation, demand creation and channel marketing strategies to capture consumer demand.
- Assist Global Brand Vice President and Franchise Development teams in the achievement of product distribution targets by participating in major sales presentations and support efforts to target current and potential franchisees.
What we need from you
- Bachelor's or master’s degree in marketing, Business, or a relevant field of work or an equivalent combination of education and work-related experience. MBA preferred
- 10+ years progressive marketing experience with demonstrated proficiency in brand and product management in a global, multi-brand environment, as well as 5 to 7 years managing teams and or significant complex projects.
- Effective and or persuasive verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff. Demonstrated knowledge of marketing principles and strategic planning process. Strong storytelling capability
- Ability to develop effective segmentation, demand creation and channel marketing strategies in a multi-unit hotel or other travel/service environment preferred.
- Demonstrated ability to analyze and interpret research data on consumer preferences and market trends. Demonstrated experience in effectively managing a marketing program budget and in effectively allocating budget resources to maximize impact.
Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is$138,000.00 to $155,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
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