Director, Global Guest Experience & Brand Design, EVEN Hotels
At a glance
Director-level Brand Marketing role at Fa Evax Saasfaprod1. GA, United States · full-time · $138,000–$145,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Shape the brand’s yearly and longer-range design and guest experience plans, drawing input from regions and internal teams
- Build initiatives that define or strengthen brand design and guest experience, with the aim of improving performance and franchisee returns
- Improve prototypes, standard design features and signature guest experiences using cost limits and guest satisfaction insights
- Hear feedback on brand initiatives from hotel owners, operators, franchisee groups and internal teams
- Take cross-functional projects from briefing and stakeholder alignment through pilots, analysis, launch and ongoing refinement
What you bring
- A bachelor’s or master’s degree in brand management or marketing, or comparable education and relevant work experience
- More than ten years in brand management, marketing or hotel work tied to brand experience or brand marketing
- Three to five years leading teams or handling substantial, complex projects
- Experience developing innovations or products based on consumer needs, using creative approaches in project work
Who this fits
You’ll suit a senior brand leader who can weigh consumer, business and ownership perspectives and turn market, performance and business analysis into decisions. The role expects three office days each week, with that schedule subject to change as business needs evolve. It also carries a salary range of $138,000 to $145,000 per year and eligibility for bonus pay.
From the employer
This strategic role leads global brand design and end-to-end guest experience for one of IHG’s Essentials, Suites or Premium brands within the Global Mainstream Brands and Guest Shared Services Organization.
Your day to day
- Develop and execute the annual and multi-year plan for global brand design and guest experience for the brand, which is linked to the global brand framework and top-down corporate plan; includes input from regions and other key functions (monitoring adjusting throughout the year as required)
- Lead the creation and execution of strategic initiatives to either define, implement, or embed key brand design and/or guest experience initiatives for the brand to drive brand performance and optimize franchisee cost and/or return on investment (ROI)
- Ensure delivery and continuous improvement of brand prototype, standardized design elements and brand experience hallmarks in line with cost guardrails and consumer insights; includes regular analysis of internal and external guest satisfaction data to identify opportunities
- Regularly engage with hotel owners and operators (which could include franchisee association groups) and key IHG teams to gain insights and gather feedback on key brand initiatives
Manage multiple complex, cross-functional projects to drive brand priorities from start to finish, including project briefing, stakeholder engagement, executive storytelling, prototyping/pilot execution and analysis, launch planning and implementation, initiative embedding and optimization, etc.
What we need from you
- Bachelor’s or Master’s Degree in Brand Management, Marketing, or an equivalent combination of education and work-related experience.
- 10+ years’ progressive work-related experience in brand management, marketing and/or hotel industry experience related to brand experience or brand marketing related to the position as well as 3-5 years managing teams and/or significant complex projects based on business needs and assessments.
- Candidate experience should include innovation or product development work built upon the understanding of consumer needs, with demonstrated ability to apply creative methodologies and thinking to projects. The ideal candidate will have worked and/or supported a brand that successfully established a differentiated experience in its respective industry.
- Demonstrated strategic thinking with a proven ability to analyze markets, performance data, and business issues and draw insight/conclusions using modelling / analysis; commercially astute
Strong interpersonal / communication skills, with the ability to build relationships across business units for collaboration and able to understand and balance consumer, business and ownership perspectives
· The salary range for this role is $138,000.00 to $145,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
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